Professor Bob Doherty is particularly interested in researching those enterprises which promote both social welfare and reduce environmental degradation, namely hybrid organisations such as social enterprises and fair trade organisations. Bob studies the management and marketing of hybrids and how they balance the dual social and commercial logics. More recently, his research has also developed to study how these organisational types can contribute to more resilient food systems.

Dr Fernando Fastoso‘s research has focused on global marketing issues from the perspective of multinational enterprise (e.g., internationalisation, regionalisation, international advertising and branding strategies) and from the consumer perspective (e.g., the impact of culture on brand perceptions).

Dr Hector Gonzalez-Jimenez specialises in the study of how various factors impact a consumer’s self-concept and subsequently brand perceptions. Hector’s research is interdisciplinary and draws from various domains such as social and cognitive psychology, social robotics and marketing.