We love TED(x)

If there’s one thing better than a free lunch, surely it’s a free lunch sandwiched between talks from some of the world’s most inspiring people.

That was Wednesday in a nutshell, thanks to Digital Union and TEDx Gateshead, who streamed TED Global 2013’s sessions into the Northern Design Centre in Gateshead, with food kindly provided by lunch sponsors Ward Hadaway.

The sheer depth and diversity of this world-famous conference makes it impossible to choose ‘favourite’ speakers as such, but we found ourselves really moved and amused by the ‘Listening to Nature’ segment.

Kicking things off was Bernie Krause, whose Wild Sanctuary project records soundscapes from natural habitats all over the world, giving us humans a fresh sensory perspective on the damage we are doing to many vulnerable species.

And we heard about bees and the massive role they play in our own, precariously balanced food chain. Marla Spivak brought to life the plight of this industrious and ecologically vital creature (of which there are over twenty-thousand species, by the way) and we were reminded of the global-headlining-grabbing research being carried out at Newcastle into the relationship between pesticides and bee pollination.

From there on, speakers and topics diverged and delved into wild animals’ sexual behaviour, Middle-Eastern politics, urbanization in Latin America, post-Chernobyl societies, and many, many other realms.

That’s the great thing about TED: regardless of your chosen career or hobbies, just one afternoon of talks broadens your frame of reference, connects issues you might never have thought about at once, and leaves you feeling that little bit more inclined to change the world for the better.

If you haven’t already, check out the videos from this year’s TED Global and if, like us, you want to take part but can’t make the main event, keep in touch with TEDx to find out when and where your next local screening is happening.

 

If you cannot build a business around it, it doesn’t matter

A recent event held at Newcastle University Business School saw guest speaker, Todd Brinton, discuss needs-based innovation in the medical field.

Medical devices innovation that is patient-needs driven rather than being the result of a technology push, can be built into a sustainable business that benefits patients and makes money for the innovator.

How does one find real medical problems that need to be solved? Why do we call them needs?

Todd Brinton, MD, fellowship director of Stanford University’s Biodesign Program, cardiologist and bioengineer, presented a bootcamp and a master class in innovation to a mixed university and industry audience.

At Stanford University the Biodesign program teaches the needs-based innovation methodology to their fellows in a year-long program with the purpose of creating entrepreneurs – people with the skills needed to take inventions to market. In the 13 years of Biodesign, 29 companies have come out of the program, and over 100 fellows have graduated.

Teams aim to find a strategic focus, look for problems, and then turn those problems into more generalised needs.

Teams are key – they must include a partnership between people with clinical, scientific, engineering and business development skills; these teams are found to innovate the best.

The team must take a strategic focus on an area that it cares about, and then immerse themselves in the clinical field of interest.  Once they are there they need to observe; get dirty; get in to see actual clinical practise and take notice of frustrated people; use fresh eyes and ask naïve questions because there are many, many problems.

Each observed problem represents a need. Some of these needs affect many patients and, when this need, this opportunity, is thoroughly evidenced, the opportunity is ripe for innovation, invention and business development.

Written by Lucille Valentine

The wonder of Professor Brian Cox and female role models

Comment by Professor Pooran Wynarczyk:

 I am sure there are few people who don’t know who Professor Brian Cox is but how many have heard of Dr Maggie Aderin-Pocock?

Since 2011 there has been a surge in the take up of science and maths A- Levels, and this has been attributed to the popularity of the physics professor and TV presenter, Brian Cox, a prime example of the effect exposure to positive role models can have. 

And as International Women’s Day approaches I have one message: we must stop focussing on the under representation of women in business, and celebrate the great role models we have to get more women into science, technology, engineering and math (STEM) subjects.

When people asked to name a female scientist, most come up with ‘Marie Curie’. This is not to  deny the fact  that she was truly a  remarkable  woman  but there are many other  women around the world whose  accomplishments  should be made more visible.

I have picked five inspirational women to highlight the great work and impact women are making to our scientific world:

1. Pamela Ann Melroy (Former NASA Astronaut)
2. Maggie Aderin-Pocock (TV Presenter, Do We Need the Moon?)
3. Dr Helen Czerski  (Physicist,    TV Presenter, Orbit: Earth’s Extraordinary Journey)
4. Professor Alice Roberts (Anatomist, Author and  TV Presenter,  Incredible Human Journey) 
5. Dr Aarathi Prasad (Former research scientist in cancer genetics who now works in science policy and journalism)

A key area of my research interest – or rather a ‘wonder’ – is the reasons behind the gender divide in the take up of STEM subjects.  And from my and many others’ research one key reason is clear: a severe lack of visible female role models. 

An issue at the heart of the debate over the gender divide in STEM subjects is the portrayal of female role models: they are largely invisible, and have been for a long time. 

We need to open our eyes and see the adverse effect negative labelling of women in scientific and technological fields, and in turn the lack of female role models, is having on the current labour market. A lack of exposure, as well as a lack of genuine representation, risks a very dangerous self-fulfilling prophecy. That is to say, if we focus too much on under-representation, we miss the opportunity to inspire the next generation through shining examples of women in science and technology.

Existing research claims that exposure to positive  role models during the critical junctures, i.e. earlier years of education, has a positive influence on self efficacy and, hence, inspiring future career choices. 
Female role models are incredibly important as they allow individuals to showcase their achievements and could encourage more girls to get involved in business – especially in areas such as science and technology which have traditionally been associated with men.
 
More often than not, the news that is hitting the headlines focuses on gender imbalance, stereotype beliefs and the under-representation of women in business. This in itself can mask advancements that are being made, which in turn discourages women from reaching high positions beyond the glass ceiling.  

If existing women scientists continue to remain largely ‘invisible’ and not seen to be enjoying a rewarding and progressive career, combined with being unrecognised for their contribution to scientific and technological advancement, they are unlikely to be able to act as role models and serve the purpose of further recruitment and retention.

Some may argue that by highlighting the under-representation and barriers to participation for women entering STEM subjects and careers, aids awareness and policy making. 

I would say that this provides little support to those employed, or planning to enter STEM   professions. On the contrary, it can have an adverse effect, and may actually discourage girls and women from pursuing education and careers in these fields.

My research has revealed the ambitious, invisible, female role models that can be engaged to promote a greater uptake of women in science, technology, engineering and mathematics.

And with International Woman’s Day in mind, I want to call out for more inspirational woman to seize the spot light like Brian Cox. 

Who would make your top five?

 

Gateshead students take the chequered flag at F1 in Schools North East England Regional Finals 2013

Newcastle University Business School hosted this year’s regional finals, which saw a team of students from Emmanuel College, Gateshead, celebrate a win.  The winning team are through to the F1 in Schools™ UK National Finals after an intense and hard-fought North East England Regional Finals. This Formula One™ inspired educational challenge has captured the imagination of students up and down the country and with a place on the grid at the F1 in Schools World Finals 2013 to be held in Austin, Texas for the UK National Champions, every team put in hundreds of hours of work in their pursuit of the prize.
 
Red Kite Racing, a team from Emmanuel College with team members: Emily Miller, Team Manager, Elliott Johnson, Design Engineer; Jack Collier, Design Engineer and Rhys Rogers, Manufacturing Engineer, proved that hard work pays off as they collected the 1st Place F1Class trophy, as well as the Best Engineered Car Award and Fastest F1 Car Award, with the team’s car racing down the track in a time of 1.166 seconds.
 
Elliott Johnson said of the team’s success, “I think we took the top award because there was a lot of teamwork, working to our strengths, many hours of hard work put into our design, our presentation and sponsorship. Now we’re looking to the National Finals and hoping to improve our design for it. It’s a once in a lifetime opportunity to be going there, so we’re really looking forward to it.”
 
Red Kite Racing were one of three teams who raced to victory at the Regional Final and will be representing their school at the F1 in Schools UK National Finals which takes place at the Big Bang Fair, ExCel, London on 15 and 16 March.
 
F1 in Schools challenges students to create their own Formula One team which is commissioned to design, construct and race the fastest miniature Formula One Car of the Future; a 21cm long scale model built from a block of balsa wood and powered by a compressed air cylinder. Each team of between three and six students creates a ‘pit’ display at the Regional Final and showcases their work in developing their race car, with a verbal and written presentation for the judges. The teams then race their model cars on a specially designed 20 metre test track, with the cars covering the distance in just over one second.
 
The competition links closely to the research of Professor Pooran Wynarczyk, of Newcastle University Business School, who studies gender within innovation, and the uptake of STEM subjects. 
 
Professor Pooran Wynarczyk, director of the Small Enterprise Research Unit at Newcastle University Business School, commented:
 
“Working with the F1 in Schools UK team to host the regional finals at the Business School is a highly valuable exercise, as it brings together research and practical learning to enhance a young person’s education.
 
“My research is all about encouraging, and increasing the uptake of, young people into the areas of Science, Technology, Engineering and Mathematics (STEM), and allowing them to realise the potential careers, and paths to such careers, that sit within these subject areas.
 
“It’s always an enjoyable and exciting atmosphere at the event for everyone, and we hope the activities of the day translate into a buzz of new ideas and enthusiasm, from the pupils, towards STEM subjects and activities.”

In addition to representing their country at the World Finals, the F1 in Schools UK Champions and runners up will receive tickets to the 2013 FORMULA 1 BRITISH GRAND PRIX at Silverstone. The National Champions will also win a Red Bull Racing F1 team factory tour and a TW STEEL Watch for each team member.
 
Andrew Denford, Founder and Chairman, F1 in Schools, said of this week’s North East England Regional Finals, “We’re experiencing significant growth in the schools entering the challenge this season and the standards are extremely high. The students had to cope with the nerves of presenting to a panel of judges and the pressures of putting their models to the test against the best of the region and all the teams put up a great fight, with only a few points separating the top contenders for a place at the National Finals”.
 
Denford adds, “The challenge not only tests the students in many key areas of educational study such as the STEM subjects, but gives them an opportunity to gain experience of many life skills which will be invaluable in their future careers.”
 
The North East England regional finals took place with the assistance of a host of sponsors and supporters. Amongst these are the IET, Denford, and City University London all of whom are continuing their support of F1 in Schools for the coming year.

Photos from the day can be found by clicking here >