Research reveals skill spillover between online gaming and real work life

Virtual worlds could be used to develop new staff training techniques, as a recent study revealed that skills used in role-playing games spill over to real-life employment

SPENDING your free-time playing online games can positively impact your leadership skills and learning behaviours at work, according to researchers at Newcastle University Business School and the University of Crete.

Massively multiplayer online role-playing games (MMORPGs) – like World of Warcraft, Lineage II, and The Lord of the Rings Online – involve thousands of players from all over the world, and have been the centre of a study looking at the impact these virtual spaces can have on an employee’s behaviour at work. 

The one month study – carried out by Dr Despoina Xanthopoulou, from the University of Crete and Dr Savvas Papagiannidis, from Newcastle University Business School, of a sample of employees who were also gamers, revealed that playing MMORPGs can have beneficial effects on real-life work through the transmission of virtually practiced leadership skills and active learning behaviours (learning by doing), according to the research published in the journal, Technological Forecasting and Social Change. 

In the achievement-orientated world of MMORPGs, many of the combat-related activities needed to gain points, solve quests or enhance the social capital of an avatar1, hold similarities to common work tasks. From collaboration to meeting targets, team work to resolve complex missions, strategic planning, allocating resources, to recruiting new players to form groups, there is a clear link between the skills needed to enjoy a good game performance, and the real corporate world.

For this reason, the players who have had to manifest good leadership skills and gaming behaviours to succeed in MMORPGs, were more likely to see these characteristics spill over from games to their real work-life. This spill over effect was particularly evident when combined with high performance standards in the game.

The researchers – using self-perception theory – argue that when players see their avatars acting in a certain way, it is highly probable that they will change their behaviour in the real world to be consistent with their online self.

The study revealed that it could be viable for organisations to develop staff training methods within specially designed metaverses2 to help employees harness leadership skills, active learning behaviours and professional development.

Dr Despoina Xanthopoulou stated: “Despite the fact that the literature on the negative (addictive) effects of games is quite rich, research on the potential positive effects of gaming is scarce.

“This is one of the first studies that investigates how online games can be beneficial for our real-life employment. One of the unique features of this study is in the finding that in-game leadership skills and learning behaviours spill over to work, particularly when combined with high performance in the game. When certain leadership skills and learning behaviours are combined with feelings of competence and success, these are highly valued, and that is when people tend to mimic them outside the game environment.” 

Newcastle University Business School’s head of innovation and enterprise and senior lecturer, Dr Savvas Papagiannidis, said: “As a ‘gamer’ myself, I have always had an interest in how gaming behaviour can transcend the borders of the gaming environment. The results from our research support the connection between in-game transformational leadership, and active learning, spilling over into work. 
 
“As the working world demands international collaboration across continents within online environments like emails, webinars and e-conferences, we are more virtual than ever before.   Through this increase in interactive business activity via the evolving information systems available, and our research findings, I believe that MMORPGs could be a viable training method used by corporations to aid staff development, and hone good leadership skills.”

 

Two Business School students awarded Excellence Scholarship

Newcastle University Business School undergraduate students, Kimberley Lee and Monica Molesag, have been selected to receive £2,000 worth of tuition fee discounts to put towards any of the postgraduate taught programmes offered by the University’s faculty of Humanities and Social Sciences (HaSS).

Now in its second year, the Excellence Scholarship aims to encourage high-achieving Newcastle University undergraduate students to further their study in a postgraduate programme following their graduation.

Along with their recent academic grades students are required to apply for the scholarship themselves by completing an online application form including a personal statement indicating their motivations for applying, why they should be considered for an award and what their career direction is.  This year saw over 20 students from the whole University apply for the chance to reduce their tuition fees,with 14 being awarded the final prize.  Successful students can also benefit from the 20% alumni discount as graduates of Newcastle University.

Kimberley, who has chosen to study an MSc in E-Business (E-Marketing), commented on what it means for her to have won this Excellence award:

“I am delighted to have been awarded the scholarship offered by the University as I was playing with the idea of beginning a master’s degree and this has allowed me to make a decisive decision about where and when to study.

“It’s really comforting to know that I am coming back to University here in Newcastle in September, as I definitely was not ready to leave.”

The awards recognise academic achievement and commitment to further study, with a long term vision of related employment or research opportunities.

The Business School looks forward to welcoming all of its new students in September and welcoming back those returning for their second and third years.

To read more on the PGT Excellence Scholarship please click here>

Business School teacher bags place on BBC documentary

A serial entrepreneur, who teaches at Newcastle University Business School, and her innovative company Baggers Originals is one of 18 businesses out of 7,000 to make it through to the final of a BBC documentary called Be Your Own Boss.

Angela McLean and her re-launched company Baggers Originals – rainwear and swimwear that fits into an attached pocket to make a handy bag for children to carry – is part of the new BBC 3 series fronted by Richard Reed, co-founder of Innocent Smoothies.

Be Your Own Boss will see Richard Reed follow the 18 businesses seeing the winner clinch £1million investment, in a bid to nurture and invest in the next wave of young entrepreneurs.

Following the team, the film crew will capture the business ups and downs of the re-launch.

Angela McLean said: “Taking part in this BBC 3 show has been brilliant.“One of the main reasons for re-launching Baggers is down to the fact that I have told the Baggers story to over 3,000 students over the last 12 years and the feedback about the product range is always fantastic, and I am always asked ‘where can I buy it’?”

And with the BBC cameras present, Angela – who has worked with the Business School for over 12 years teaching enterprise, entrepreneurship and marketing – invited students who take part in the Partners Summer School to hear about the re-launch of Baggers Originals: a company she started over 22 years ago.

Angela continues: “I was delighted to involve the Partners students as I have taught the Summer School for over eight years now and have always been impressed with the standard of the students.  They are a delight to teach and were excited to have the opportunity to be on television.  It was a great experience for them and that is what learning is all about.”

As a business, Baggers ran in to difficulty the first time-around, not due to profitability but due to cash flow – one of the main reasons new businesses fail.   Angela believes that these lessons are invaluable to students or anyone starting up in business, and nascent entrepreneurs need to understand the risks of starting an enterprise and running a business. 

The new clothing range is similar in design to the originals, retaining the bright, bold colours that made Baggers so recognisable 22 years ago, but the colours have been updated to ensure they are on trend. 

The business model has been adapted with a strong internet presence and an e-commerce site, www.baggersoriginals.com, is due to launch this month, with an active social media campaign to engage customers ahead of the website launch.  

Baggers Originals will also be selling in key retailers nationwide including Fenwick and has secured export sales into a children’s retail chain in Ireland.

Angela commented, “I am a great believer that once you have a good idea it is always a good idea, and the students’ response did inspire me to give it another go.” 

Newcastle University Business School Alumni, Anelise Siddle, who has worked alongside Angela since graduating in 2011, will be heading up the re-launch with Angela and her daughter Jessica. 

A current Business School student and former Partners student, Natalie Diver has also been integral to the development of the new brand, working with Baggers on a summer placement.

Angela is adamant that without the business knowledge and acumen of Anelise and Natalie the company would have struggled to restart and she plans to employ more students from the Business School in the future. 

Anelise Siddle, a first class honours Business Management graduate said, “I have learnt so much in my time working with Angela in the field of enterprise and entrepreneurship, and re-launching the business has furthered my personal belief that many of the skills needed in running a business can’t be learnt out of a textbook.

“Baggers acts as a live case study and makes our teaching more relevant, current and exciting for students, allowing them to develop transferable skills that are much needed for the workplace.”

To find out what happens to Baggers Originals tune into BBC3, Be Your Own Boss, from Wednesday 12 September, 21.00.  The series lasts six episodes.

Newcastle University Business School appoints new director

Professor John Wilson to oversee next phase of institutional development

Newcastle University Business School has announced the appointment of its new Director, Professor John Wilson. Joining from the University of Liverpool, where he was Professor of Strategy at the Management School, Professor Wilson will officially take up the post at the Business School from 12 November.

With strong academic credentials and senior management experience within higher education, as well as an impressive track record in securing significant external research funding, Professor Wilson will now lead the Business School from its new £50m headquarters in the heart of Newcastle, home to 2800 students. Newcastle University Business School’s research expertise is helping to influence current business policy and practice and its focus on teaching core aspects of management has helped it achieve global accreditation. 

At the University of Liverpool, Professor Wilson was responsible for teaching activities across the undergraduate and postgraduate curricula as Director of Programmes at the Management School, where he oversaw a trebling in postgraduate student numbers from 250 to over 700, in just three years. Previous appointments have included Director of Research at University of Central Lancashire, where he was instrumental in the last major national Research Assessment Exercise.

Over the past 20 years, Professor Wilson has submitted research papers in the US, Asia, Europe and Latin America, and is an active contributor to conferences, workshops, and seminars in his specialist subject areas of management history, international business history, and strategy. The Co-operative Group sponsors his current major project, and he is also involved in international projects looking at inter-corporate networks, bank-industry links, and technology transfer.

Professor Wilson currently edits a prominent four-star academic journal, ‘Business History’, and possesses a balanced portfolio of publications across books – as author, editor and contributor – and leading academic journals.

Commenting on his appointment, Professor Wilson said:

“I am enormously enthused by both the people and facilities at Newcastle University Business School. There is no doubt my predecessors, and the current Executive Team, have laid solid foundations on which we can build an internationally renowned institution.

“I’m really looking forward to collaborating with my Newcastle colleagues in research terms, as this is an essential component in the further development of our reputation for world-class status. From a managerial perspective, I’m looking forward to applying my experience and knowledge around research, teaching, accreditation, and strategic development, in an exciting, ambitious environment. 

“We have an extremely rich pool of talent at the Business School, at both academic and professional support levels. Working as a team, I have no doubt that we can continue to create something very special, and take the Business School’s profile to the next stage, internationally.”

Professor Chris Brink, Vice-Chancellor, Newcastle University added: “Professor Wilson’s appointment will help to consolidate the progress that we have made at the Business School in recent years which culminated in the opening of our brand new campus last year.

“The Business School has attracted a wide and talented pool of staff and students from around the world and has established an increasingly high profile in key global markets such as India, China and the US, due to a rise in student numbers and steady growth in both research output and industry collaboration.
“I look forward to welcoming Professor Wilson to Newcastle.”

Professor John Leopold has been Acting Director since Professor Ian Clarke stepped down earlier this year, and will return to his Deputy Director role in November.

 

Professor and research cited as example of good practice

PROFESSOR Pooran Wynarczyk, director of the Small Enterprise Unit (SERU) at Newcastle University Business School, and her work on the Formula One in Schools Technology Challenge has been acknowledged in a new national report,  launched  at  ‘Higher education & the third sector: Making access to Science, Technology, Engineering and Mathematics (STEM) happen’  conference in London.

The report entitled ‘Unblocking the pipeline: How the third sector can increase higher education participation in STEM,  sponsored by the National  Higher Education STEM  Programme, refers to Professor Wynarczyk’s ‘role-model platform for young scientists initiative’ as an example of good practice.

The platform builds upon a key strand of Professor Wynarczyk’s research that assesses participation in STEM information education and extra curricula activities, and the impact this has on future education and career aspirations amongst young people.

Her research in this area links closely with the Formula One in Schools Technology Challenge, a global STEM initiative that seeks to provide a multi-disciplinary learning experience through the appeal of Formula One, with the purpose of  promoting  a positive  perception of STEM, particularly amongst the younger generation. 

The North East Regional Finals of the Challenge was held at the Business School in February this year, where over 80 pupils from schools around the North East took part to collaborate, test, manufacture and then race miniature Formula One cars.

Professor Wynarczyk commented:

“I am delighted that the research and work we’ve been carrying out at Newcastle University Business School has been cited within this recent report.

“The initiative and the annual competition we host at the Business School is always a hugely successful activity where we see many of the region’s young people put on a display of their scientific and creative talents.

“The research is part of a wider goal to engage higher education institutions, like Newcastle University, with young people to help encourage and grow their interest in the areas of science, maths and technology.”

What a difference a year makes

Dr Tyrone Pitsis discusses last year’s riots:

This time last year the UK witnessed unprecedented public rioting. One year on, and in the midst of Olympic jubilation, Dr Tyrone Pitsis, Newcastle University Business School, looks at the reasons people revolt and how collaboration and hope promote social cohesion.

As the UK remembers the rioting that tore through towns and cities a year ago, the Government has released a report exploring the reasons why they happened. Unsurprisingly, the causes were found to be complex and deep-seated: problems that go back generations.

My own research work into social economics addresses some of the issues to which the Government’s experts attribute last year’s riots. Why have so many of the young generation lost hope? Why is social mobility so difficult in the UK? What can we do to stop history repeating itself in the form of future generations with similar problems? There will be no easy answers to these problems.

While Newcastle and the North East were happily not affected by last year’s riots, we still see some of the social issues that precipitated them. First, I want to cut through the hype. The riots were not the evidence of the steady decline of society. It is much more complex than that.  Some may have rioted because they feel alienated from society.  For others it was opportunism, for others still it was about being in ‘the flow’ of things: or what is referred to as being in the moment – caught up in a sense of something that would be ‘fun’ or daring.  The remarkable thing about the riots is that most people, and especially young people, did not partake.  So, we tend to focus on what people did, rather than what they did not do.

Even so, the riots were real, and they do point to the fact that something needs to be done in the UK.  My opinion is simple: once people lose hope anything goes, and hope transforms into hopelessness.  This is destructive and self-defeating – it offers answers that lie in taking short cuts, in crime, in just taking what you want. We cannot separate human action from the social context within which it occurs.  All human action is a dynamic political process.

I am interested in the idea of hope, and because of that my research concentrates on the idea of designing society: the concept that we ourselves can design how society’s institutions, its policies, regulations, social norms and its infrastructure and even buildings are integral to the kind of community and society we live in. 

Universal design is a simple principle, originating in Japan, which is underpinned by the idea that when designing products and services they should be designed to be inclusive rather than exclusive.  This is a straightforward idea and applies to societies and communities.  If you design cities with all activities occurring in one space, you cannot complain that other parts of the city and country suffer. For example, a risk to the North East is that we depend heavily on the public sector for employment; similarly London, having been “designed” as a financial centre, has a strong reliance on that one sector.

The UK, compared to other parts of the industrialised world has a poor level of social mobility – which put simply means the opportunities for people to make better prospects for themselves. I believe this is because the whole social and economic infrastructure has not been best designed to offer opportunities for growth at a personal, interpersonal, community and national level. Social mobility is about access, democracy, and a vibrant and sustainable economy and society.

While there may be no simple answer to such complex issues, I am however convinced that the idea of design thinking is a process well worth investing in at all levels of government and industry. There is a critical factor here called “inter-organisational collaboration” – that is, collaboration between governments, industries and different sectors to design the future of the UK, its cities and its communities, and more importantly its place in a global economy that is undergoing ambiguous and uncertain transformation.

I’ve long been interested in how collaboration works in mega-projects, for example the delivery of the Olympics. Those involved would attest to the fact that different parts of the system are so fragmented that it’s a real challenge to get different organisations, departments and institutions to talk to each other, let alone work in unison.

My research over the years has shown that collaboration is a creative, dynamic process and requires very different skills and capabilities from those which we currently demand of organisations and society.

But there is real hope here – one only need look at the Olympics to see an example of how collaboration can really engineer success. Just one year on from the riots, the energy and optimism from London 2012 can be harnessed to bring people together to make real change. There is a general mood of positivity in the air, which can be turned into something tangible.

Collaborative design and relationships, however, are only part of the answer when it comes to designing society.  The big questions include what kind of economy are we designing and how do things work? How do the financial systems work, and how are they regulated?  How do universities and schools work? What will the infrastructure look like?

To my mind there are two key areas that the UK must attend to: technological innovation (from medical to information technologies), and cultural innovation (such as the arts and cultural diversity). I believe that if you want a smart society, you have to encourage a culture of doing smart things.
Problems of inequality, lack of opportunity and how communities can adapt in times of rapid social and economic change, are exactly the sort of issues that prompted Newcastle University to launch the Institute for Social Renewal this year. As a world-class civic university, we have focused a large part of our research efforts into tackling profound global challenges – known as the societal challenge themes, they include ageing and health, sustainability and social renewal. We take very seriously our duty to make a difference to the world around us; not only to be a leader in thinking, but also in action.

The new Institute, led by by Professor Mark Shucksmith OBE, is intended to be a dedicated centre for research into some of the biggest problems faced by individuals and communities today. The Institute brings together the expertise of academics from across the University, to tackle the “big questions” faced by society.

For further information on Newcastle Institute for Social Renewal, visit www.ncl.ac.uk/socialrenewal

For further information on Dr Pitsis and his work, visit www.ncl.ac.uk/nubs/staff/profile/tyrone.pitsis

Welcome to the Business School blog!

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