Objectives: The main objective for this project is to look at counselling. With the main focus upon University counselling services, particularly focusing on Durham, Newcastle and Northumbria University counselling services. Looking at what the need for counselling is and how the service functions. Concepts: looking at the advances in technology, and how these advancements may affect the masses. The focus is upon the change that has occurred in the formation of identity, with advertising being entwined into peoples lives, with television, internet etc. my intention is also to look at how things could work out, focusing on a children’s novel entitled Feed, which is set far into the future when technology is integral to life, and all people are fitted with a chip in their brains which enables them to connect to the internet at all times. I will be focusing on the implications of such a society, with such integral technology. Key Terms: • Subject/object distinction • Counselling • Reality as indefinable • Existentialist autonomy • Causality • Technological evolution • Social Positivism • Transcendence • Reality and Hyper reality