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2006 Abstracts Stage 3

View from the Bridge

In this project I hope to explore our contemporary urban experience and the postmodern condition, with regards to its arguably revolutionary potential. Is ours truly a time when ‘other worlds’ and ‘other voices’ are able to find expression within society? Has postmodernity witnessed the end of meta-narratives as Lyotard would have us believe, making way for a multiplicity of truths, or is postmodernity the grandest narrative of all? I will be tackling such questions by reflecting upon the Tate Modern Art Gallery, which I believe in many respects is representative of postmodernity and by striking up some kind of dialogue between itself and those world views which have lead to its arrival. I have named it ‘A View from the Bridge’ after the Arthur Miller play, for I appreciate that what I will be attempting to argue is merely expressive of one perspective. There are various ways in which one could understand postmodernity and its consequences and mine is merely one, although I will at intervals offer other options for perception, other ‘views’ so to speak. My thesis will thus unfold as though it were literally my journey to the Tate Modern. For I begin at St. Paul’s Cathedral, which is arguably representative of the Christian world view of the Middle Ages, I then proceed to the Millennium Bridge which functions as the Enlightenment did, ‘bridging the divide’ so to speak between antiquity and Modernity, or Postmodernity even, and then I reach the gallery, which is the embodiment of our contemporary social experience.

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2006 Abstracts Stage 3

The Importance of Memory Capture as a means of Identity and its Relation to the Other

Central Questions: ▫ How and why do we want to capture our memories in media such as photographs, film and literature? ▫ What can we learn from this need to preserve our experiences? In particular this will relate to Robert Antelme’s The Human Race. ▫ How does our need to preserve memory relate to our struggle with the other? Exploration of the Territory and Central Concepts: ▫ Look at current ways of memory capture such as web archiving, and see how these relate to a need to capture experience as comprehensively as possible. ▫ Look closely at The Human Race and more generally at the ways in which we strive to preserve the memory of the holocaust. I also intend to separate individual and collective memory. ▫ Look at Heidegger’s work on the other in Being and Time. ▫ Look at Derrida’s notion of the other in relation to identity. I want to link identity to memory and see how we assert our individual and group identities through memory capture.

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2006 Abstracts Stage 3

A Philosophy of the Dynamics of Attraction

Territory: Experiments with the movement and the language of attraction have been conducted in real social situations and in virtual situations. I have taken as my territory the streets, shops, bars and clubs of Newcastle as well as setting up a myspace account in which to test theories and discover laws. Objectives: This project is entitled ‘A Philosophy…’ because it is not the philosophy of attraction. I have looked at the topic from within my immediate, personal experience. My objective is to discover how attraction works for an average male, like myself, and from here to perhaps discover certain general rules or overarching systems. Sources: David DeAngelo: ‘Attraction is not a Choice’ and other works. Neil Strauss: ‘The Game’ and related ‘Mystery Method’ materials. Kierkegaard: ‘Either/Or’ especially the Seducer’s Diary. Hegel: ‘Phenomenology of Spirit’. Levinas: ‘Totality and Infinity – An Essay On Exteriority’.

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2006 Abstracts Stage 2

The Future of Life

It is only a recent occurrence that people have realised the importance of the environment and the damage we are doing to it. This has caused a wider response to nature conservation than ever before, with more people getting involved and more things being done to protect the environment and the natural world. Attitudes have changed. How then, do these attitudes differ to previous philosophical attitudes of Western philosophy? My project starts with an introduction as to why I chose the natural world and nature conservation, it being a great interest and love for me. It continues with a look at the history of philosophical attitudes towards the natural world such as Newton believing man was very much an observer and other common beliefs that man was separate to nature. This will show to what extent these philosophies provided an attitude towards nature which was one of almost indifference as far as conservation was concerned. Finally my project moves to the contemporary where it will explore the work of Edward O. Wilson, The Future of Life to see how far attitudes have changed. For support with this discussion my project includes the thoughts and views of other contemporary philosophers such as Holmes Rolston III and current environmental issues from sources such as the news.

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2006 Abstracts Stage 3

Freedom, Identity and a Brave New World

Aims: I aim to find in this project the changes in our beliefs on freedom over the past 50 years. I will do this by examining a number of different areas; Politics, sociology and philosophy. I will investigate how far we are free and how far we, as individuals, are able to have an input in global decisions. I will also use Aldous Huxley’s masterpiece Brave New World. With this I will compare the negative utopia Huxley created with our world today. How far are we conditioned with the use of television and mass media and can you compare these two modern creations with Huxley’s invented Soma? In terms of politics, this is the domain where are where are freedoms are formed. Politics sets forth the rules that both protect us and inhibit us. However how far has and can our voice been heard? How far can we influence governments? With one million people protesting in London alone over the war in Iraq, the British government still sent troops to a war which was both illegal and unethical. On a sociological level I will be examining freedom in terms of racism and minority groups. Have minority groups gained equal footing a predominantly white western world? With the philosophy world I will use Derrida and most of all Michel Foucault. He aimed to show that we are in actual fact freer that we actually think. He confronts all types of political thought. He aimed to find links between global politics and the individual. Sources: As I have said the major philosopher I will use in Michel Foucault and his works Discipline and Punish and The History of Sexulaity. I will also look at philosophers such as Nietzsche and Derrida. The major piece of literature I will use is Aldous Huxley’s Brave New World. Which will supply both an early twentieth century view on freedom and a piece with which I can compare our world today.

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2006 Abstracts Stage 3

What Affect has Human Awareness of its own Mortality had upon the Formation of its Self-Identity?

Objective: My main objective in researching and writing this project is to understand as far as I can how the fluid thing which we can generalise by terming ‘self-identity’ is shaped by the idea of impending death. My objective is not to make the claim that death, or our awareness of its implications to our ‘being’ is the only factor or even the most important factor in shaping our identity; but rather to explore what parts of our identity are affected by this impending doom and in what way. Further, I mean to do this by means of an example, that being my territory which is the site where the twin towers once stood: Ground zero. I aim to use this territory as almost a platform from which to show mortality’s affects. What I mean in saying this, is that our understanding of what Ground zero represents because of its links with the concept of terrorism and thus with the concept of death, through our exposure to the events surrounding it in the media, has had an affect upon the way in which many people relate to the world around us; thus altering, or shaping to a certain extent the manner in which we form our identities. Concepts: The concepts which hold the most importance for this investigation are the concepts of a) Death, b) self-identity and c) human awareness. In looking at the concept of death we must somehow determine what death actually is. What does death really mean for a living entity, does it have boundaries as a term, and to what extent is it truly definable within the limits of language? In looking at self-identity we are looking at the essence of what makes a person who they are, how it is that they identify with themselves and with their surroundings by a method of differentiation and association. In examining this concept we must also note that identity is not as might be misconstrued, a fixed thing, but rather a fluid process of becoming or being. My third main concept is that of human awareness which is implicitly linked with the fluid concept of self-identity. I must undertake an examination of the idea of awareness in order to understand where the connection between death and identity takes place. This is the faculty, if you will, which allows the conception of impending death to affect the continuing process of forming self-identity. Sources: For this project I shall be using diverse sources which spread through a range of different Disciplines i.e. Social-anthropology, evolutionary-biology, sociology and of course Philosophy. I shall refer to older philosophical ideas of death and its effects, however the texts which are most central to my investigation are: Heidegger: Being and Time, and Blanchot: The Death Sentence

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2006 Abstracts Stage 2

MTV as a Producer of Identity in Contemporary Society

Territory: In my project I have chosen to focus on MTV as a producer of identity in contemporary society. I intend to focus mainly on the issues of identity in contemporary western culture and the possibilities of its manipulation for greater gains than mere financial profit through focusing on MTV. Objectives and questions: Can a coherent and stable sense of identity exist without a sense of history, and particularly a collective history and a feeling of belonging to a larger group, be it a nation, race, or more contemporary forms of groups (e.g. social groups defined by musical taste, class, political dispositions, etc.) Can there be such a thing as an “authentic” identity? One that isn’t shaped in any way by outside influences, even if we choose not to follow any parochial notions? Is there any possibility of such an endeavour being pursued by the majority of the population? And if not, what does this mean for an age fraught with identity crises and in which anyone with the know-how can take advantage of this fact? Key concepts: Identity, Alienation, Division of Labour, Authenticity, Myth, Identity Production, Synaesthesia. Main sources: Andrew Goodwin’s Dancing in the Factory of Distraction, Sartre’s Being and Nothingness, Burroughs, Erik Erikson’s work on identity and more.

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2006 Abstracts Stage 3

The Golden Rule of Ethics

Territory- My territory is Western Society moving from the time of Ancient Greek philosophers through to postmodernist philosophers. Objectives- I asked myself a series of questions, these were as follows 1 “What is the golden rule of ethics and why is it so important?” 2 “Where does our ideas of morality and the idea of reciprocity come from?” 3 “Does the golden rule still apply?” 4 “Is there really a moral framework of ethical conduct prevalent within our society?” 5 “With the changes that can be seen within our society, can a moral framework based upon an ancient idea of reciprocity continue to work?” My aim in answering these questions was to use the works of Aristotle, Kant and Lyotard to chart a change in the ideas of ethics through time.

Categories
2006 Abstracts Stage 2

Photography

CHANGE Photography as the creation of a new language and form of representation and documentation. The change in the relationship between individuals and their immediate world as a result of the globalisation of communications and the media. The rise of iconography and the celebrity and the duality of image versus reality which this entails. Photographic images start off their existence as a means of mediation between the external world and human beings. They are meant to aid our comprehension of the world in some way; however, there is a danger that instead of representing the reality of the world, they can obscure it. Like all images, they are encoded with a cultural significance which it is easy to overlook. Photographs, especially those featured in the media and in advertising, represent not the world itself, but merely an eidolon – an idealised, and therefore fictional image of the world. A division between reality and unreality is therefore created when, neglecting to decode these images, we project them back into society: it is at this point of reflection that we allow the fiction contained within the images to become a reality. In this project I will be looking at the implications of the ‘fiction versus reality’ dualism which photography brings about. I will begin by looking at the political and cultural uses of photography by four key public figures (Queen Victoria, Adolf Hitler, J F Kennedy and Marilyn Monroe) in order to track the evolution of photography and its integration into society. I will be looking at the works of Vilem Flusser, Roland Barthes, Jean Baudrillard and E H Gombrich to look at photography itself, and then at the works of J G Ballard, Guy Debord and Alison Jackson in order to explore the deeper, psychological implications of photography and the ‘image’ within society.

Categories
2006 Abstracts Stage 3

“If a body meet a body comin’ through the rye” Death and the presence of the ‘other’ in literature, in particular, J.D. Salinger’s The Catcher in the Rye

Brief Overview of The Catcher in the Rye
The novel is narrated Holden Caulfield, who reveals that he is undergoing treatment for a mental breakdown. He has been informed that he is to be expelled from school at the end of the current semester. Following a distressing evening, Holden decides to return to Manhattan a few days early but instead of going home he chooses rather to book into a hotel. The novel is comprised of the events that take place in the few days between booking into the hotel and his return home. Holden narrates his encounters with various people, both strangers and acquaintances.
Alienation as proof of the presence of the ‘other’
Holden describes himself as trapped on “the other side” of life but it soon becomes clear that his alienation is, at least in part, self-inflicted and that he deliberately employs it as a means of protection. He is continually overwhelmed by his interactions with other people. He is constantly confronted by that which is unfamiliar and ‘other’ to himself. Though his alienation acts as a guard against that which he sees as ‘other’ it is also that which is the source of his pain and anxiety.
Holden’s inautheticity
Throughout the novel Holden expresses his unwillingness to accept change. He is constantly overwhelmed by complexity and wants everything to be eternally fixed. He does not understand everything about his surroundings which is a source of anxiety for him yet he refuses to acknowledge this anxiety. For Heidegger it is through anxiety that we are able to become authentic, however, Holden refuses to acknowledge his anxiety and as such remains in a state of inauthenticity. The apparent “phoniness” of the adult world comes to represent inauthentic living in Holden’s mind, adults seem to be driven by what one ought to do in a particular situation. In Heidegger’s words, the actions of adults are determined by what the anonymous ‘they’ consider to be appropriate. Childhood on the other hand, for Holden, represents an authentic living. As a result Holden is reluctant to enter in adulthood himself. He mistakenly believes that eccentricity is authentic and as such strives to assert his socalled uniqueness, this is represented in the red hunting hat. However, it is clear that he is not entirely comfortable with wearing it. As such it becomes a symbol of his inauthenticity rather than his authenticity.
Death
Two instances of death in the novel, the first is the metaphorical death of innocence. The novel is concerned with what seems to be an ongoing dying of innocence which represents that which Holden cannot quite grasp about the adult world. It is a constant opening up of his relationship with the other. Holden’s breakdown too symbolises the struggle of the ego to remain itself over time, his illness, becomes that which separates him from himself. The second instance of death is the death of his brother, Allie, which serves as a reminder of the impossibility of possibility (Blanchot).

Categories
2006 Abstracts Stage 2

Hendrix, Hippies and Humanism: an Analysis of the Realisation of Postmodern Aesthetic and Ethical Values within Western Culture during the 1960s

Territory: The Jimi Hendrix song Voodoo Chile (Slight Return). Aims and Objective: To analyse 1960’s culture and counterculture movements in terms of their aesthetical and ethical values with reference to Nietzsche’s philosophies. I intend to demonstrate that with the aid of music and the arts people at this time began to turn away from traditional pre-war values and began to experiment with more subjective, postmodern views of the world and humanity’s relation to it. Concepts: The underlying concept of my project is: ‘Ethical redemption through the means of aesthetical values’; this is closely related to Nietzsche’s conception of art as being ‘the highest dignity of mankind’. I am also investigating the concept of ‘slave and master moralities’ as theorised by Nietzsche to analyse the shift away from pre-war traditional values (for example, Christian doctrines) towards a more individual style of ethics, as can be witnessed in hippy communes and in relation to the civil rights movements and the sexual revolution. The ‘will to power’ in relation to these concepts will be the basis of my conclusion as to what extent this era can be said to be one of the defining periods of the shift of humanity towards post-modernism, especially within western culture and society. Sources: I will reference a wide variety of sources both on the structure of 1960’s culture and on Nietzsche’s philosophy as well as on post-modern philosophy. My main texts, however, will be: • Friedrich Nietzsche, The Birth of Tragedy, • Friedrich Nietzsche, On the Genealogy of Morals, • David Henderson, ‘Scuse Me While I Kiss the Sky: The Life of Jimi Hendrix, • John Morton Blum, Years of Discord. American Politics and Society, 1961-1974.

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2006 Abstracts Stage 2

Attacking the Spectacle: from the Situationists to Fight Club

The project will examine the problems that confronted the Situationist International from 1957 to 1968 and show how those same problems are addressed almost half a century later in the film, Fight OutlineClub. Aim: To argue that that the problems faced by the SI are still evident today and that the events presented in Fight Club are symptomatic of this. Method: The following aspects of both Situationist thought and the themes discussed in Fight Club will be used to support my argument: – Commodification and Consumerism: Both Guy Debord and Tyler Durden felt society had become ‘over-reliant’ on material possessions. – The Society of the Spectacle: The product of this over-reliance. Debord’s term for the vicarious nature of modern life. – Detournement: The process of defacing or editing already existing pieces of art, film, music, literature or architecture. Tyler’s assignments in Fight Club are deeply rooted in this idea. – The LA Riots, the Strasbourg Scandal, May 1968 and ‘Project Mayhem’: These events marked the culmination of both SI thought and Tyler’s desires in Fight Club. – Situationist Film and Fight Club Itself: Both looked to push the boundaries and confront traditional cinematic norms. – Terrorism: Could the Situationists be viewed as terrorists? The members of ‘Project Mayhem’ certainly could. Is terrorism in fact necessary for change? – Generation X: The events of May ’68 marked a culmination of social unrest, but as “the middle children of history” does our generation have anything left for which to fight? Sources include: ‘Fight Club’- David Fincher, ‘The Society of the Spectacle’- Guy Debord, ‘Guy Debord and the Situationist International’- Tom McDonough, and ‘The Culture Industry- Theodor Adorno. Information from the Internet, magazines and newspapers will also be used to illustrate my project.

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2006 Abstracts Stage 2

The Art of Shock: Overview and Death of the Avant-Garde

The aim of this project is to define such concepts as “art” and “the avant- garde”. Having outlined the rise of Liberalism and explained its position as having influenced the beginnings of avant- garde, I will look at key avant- garde movements, namely Abstract Expressionism, Dada and the Situationists, linking society in each time period to the reasons behind each movement, as well as the concepts and issues raised by key artists and philosophers. I will explain the meaning of “the avant- garde” in each case, as well as the impact each had on it’s culture. I will then investigate modern avant- garde art, including some of the new media used. I will briefly consider the controversial concept of the death of the avant- garde, issues raised by modern artists and whether the shock factor of art has gone. I will conclude by looking at what can actually be considered “art”, as all the movements studied have had doubts and criticisms thrust upon them due to supposed lack of context, meaning or skill. Key artists and philosophers I will be looking at include Immanuel Kant, Jean- Francois Lyotard, Jackson Pollock and Robert Motherwell among others. As well as visiting art galleries and travelling exhibitions, I have been volunteering at the Hatton Art Gallery in Newcastle, which is an excellent source for information, including public opinions on various different exhibitions.

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2006 Abstracts Stage 3

Does the Philosophy of Existentialism Provide an Insight into the World of Branding?

Territory: Branding (the world’s largest include Coca-cola, Microsoft, IBM and Nokia) Philosophy: Existentialism, notably that of Jean-Paul Sartre(1905-80), (right). The aim of my project is to explore the world of branding and assess the relevant applications of existentialism. I shall examine how an investigation into existential freedom can reveal new and intriguing insights into the world of brands. I consider the significance of branding to my own existential freedom, (and issues including brand loyalty), asking such questions as: In what way does branding affect my freedom? Is my freedom diminished by brand loyalty? Is brand loyalty merely a symptom of existential freedom; perhaps an inevitable outcome in light of the vast choice offered? Is it a safe option, to avoid anguish and anxiety over my freedom, to choose the big brand? Through investigating our everyday existence, I hope to explore, the relationship between ourselves, our freedom, and branding. I aim to develop these ideas through the work of Jean-Paul Sartre, and existential philosophy, which itself has undergone considerable change, from its birth to its present-day form. However the most important element of change, that I discuss in my project, is the movement from my own existential freedom in relation to brands, to the existential freedom of the brand itself –an existential brand/’brand existentialism’.

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2006 Abstracts Stage 3

Why has Education become the Cornerstone of Today’s Society?

My Territory is the broad subject of education. To be more precise I shall be documenting the way education has developed itself to thrive in a knowledge economy. I shall be looking at the way it had affected and been affected by the economy, the government and the public since the 1950s. My Philosophy shall be Daniel Bell’s work on the ‘Post-Industrial Society,’ which I shall be using in comparison with Manuel Castells’ ‘Post-Information Society.’ My Aim is to understand why education has become the cornerstone of today’s society; it has become the locus for equal opportunities; it had become essential if one is to be successful; and it has become the foundation of our economy. With reference to Bell and Castells I wish to discover why education is now so important for the individual, the politics, and for the economy; and how it got to this stage. My Method shall be to first examine Bell’s forecast on the post-industrial society, by looking at ‘The Coming of the Post-Industrial Society,’ which he wrote in 1973. Then progress onto a thorough examination of my territory which shall be split into three; (i) Economy and education: I shall be looking at how globalization is affected by/ affects education by looking at Colin Leys’ ‘Market Driven Politics,’ and Alison Wolf’s ‘Does Education Matter.’ (ii) Politics and Education: I shall be researching every political Act that has been passed since the 1950s and discussing its importance. (iii) Attitudes of the Individual: understanding why there has been such an increase in higher and adult education as well as understanding the lengths parents will go to in order to ensure their child gets a top quality education. I shall then go on to revisit Bell so I can examine whether his forecast can be reinforced by my findings, and compare his work with that of Castells.

Categories
2006 Abstracts Stage 3

The Philosophy of Language

An examination of minor literature: the deterritorialization of language and how the use of language relates to the notion of différance in terms of identity. Aims: I aim to demonstrate within my investigation, how deterritorialization, as a central concept to minor literature, is affluent in the writings of the authors within my territory. I wish to further argue that within minor literature, Derrida’s concept of différance helps us to understand the position that identity has to play for the author. Territory: Works from Franz Kafka and Hunter.S.Thompson will be central within my territory of authors of minor literature and their works will be related to the philosophical concepts of Deleuze and Derrida. Philosophical concepts and thinkers: Deleuze: deterritorialization and the process of ‘becoming minor’ and Derrida: deconstruction and the concept of différance.

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2006 Abstracts Stage 2

Postmodernism and Contemporary Art

How has art changed since the era of modernity (late 19th century to 1970s)? What evidence is there for these changes in the work of artists like Antony Gormley and Damien Hirst? What is it about contemporary art that makes it ‘postmodern’? Is the postmodern era really a complete break from modernity, or just another state of it? Modern art: broke away from traditional methods and began to experiment. No longer having to paint of draw objects exactly as they appear. More emotion through art. Postmodern art: celebrates and demonstrates chaos of modern life; even more inventive; anything goes; no distinction between higher and lower art; uses features from the past (eg Grayson Perry’s vases). De Duve: nowadays the important question in art is ‘What can be considered art?’. Baudrillard: fashion is what motivates change in art; we want things to be more shocking. Lyotard: importance of profit making when deciding the ‘value’ of a piece of art; idea of ‘the sublime’ coming back into importance in contemporary art. Postmodernity just another state of modernity? From modernity to postmodernity: materials used; methods of presentation; relationship between artist and viewer; media influence; ‘anything goes’; competitive element; purpose/message; historic narratives; concern with current events.

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2006 Abstracts Stage 2

The Commodification of Football

AIM – To examine the changes in English football in recent decades, which have led to increasing levels of commodification. I intend to discover the reasons increased commodification has occurred, at the impact of increased commodification on both big clubs and small clubs and I intend to see how genuine football supporters have been affected. TERRITORY – My territory is the English Football League – I will look at how several English league clubs have been affected by the changes, focusing on two clubs who have been affected very differently, Burnley F.C. and Chelsea F.C. CHANGE – English Football’s Rapid transformation from being a sport to being a profit-making business, which began in the 1960s, accelerated in the 80s and still continues today. SOURCES – I focused mainly on the theories of the Situationist International, in particular Guy Debord’s Society of the Spectacle. I also looked at Karl Marx’s Capital. and other texts from the Situationists and Marx. I also used several texts that examined changes in English football, in particular Anthony King’s The End of The Terraces, which charts the transformation in English football in the last two decades in favour of big city clubs.

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2006 Abstracts Stage 3

Identity and Postmodern Society: a Philosophical Investigation into the way Identities are Constructed in Contemporary Societies

Outline: I will be exploring the different factors that contribute to the formation of identity in a Postmodern society and the idea that too many choices/influences have induced a new desire for singular, primary identities i.e. those based around fundamental religious beliefs/ rooted in a particular locality etc. Aims: • To investigate what ‘identity’ means in the Postmodern age. • To explore how the influence of social institutions such as the Church, state, patriarchal family etc has been eroded by factors such as globalisation and contrast this with the ways in which people were influenced by these things in the past. • To examine the ways we try to construct identity on a daily basis i.e. through consumer culture and provide an exposition of the range of choices available to us. • To show that Postmodernism and the ‘Network Society’ in the ‘Information Age’ may leave the individual feeling detached from any kind of immediate society/community meaning that the chaos and pastiche of postmodernity has led to a need for direction and this is leading to a ‘regrouping’ around primary identities. • To provide an exposition of different types of primary identity such as the American Militia and religious fundamentalist groups. Sources: My key thinker will be Manuel Castells and I will be using his book: ‘The Power of Identity’. Further sources will include:- • David Harvey: The Condition of Postmodernity • Craig Calhoun: Social Theory & The Politics of Identity • Anthony Giddens: Modernity & Self Identity • Charles Lasch: The culture of Narcissism

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2006 Abstracts Stage 3

What is the Relationship between the Individual and Corporate Society?

Territory. I used the corporate world as my territory and looked at it through the role and nature of the individual within this world. Areas of Investigation • I explored the relationship between the corporate world and the individual by looking at the evolution of the corporate structure and its rise to prominence within society. • I also investigated the ethics involved within a corporate structure and the relationships between individuals in this environment. • I looked at the relationship between the individual and the idea of power relations within society. • I also explored what the future of the corporate world could be and the role of the individual within this, with an emphasis on the rise of the postmodern and its impact on this world. Philosophical Ideas. I use the philosophical ideas on the nature of power and the individual from Foucault, and the rise of the corporation as an institution to replace the factory from Deleuze’s thought. When I explore the ethics within a corporate structure I look at the work of Robert Solomon and Robert Jackall on management ethics and their theory on ‘embededness’. In the relation to the future of the corporate world I have looked at the postmodern thought of Gianni Vattimo and Jean-Francois Lyotard to consider the idea that the over-arching structure of the universal narrative is disintegrating to be replaced by a multitude of individual voices. Conclusions. Throughout my project I seek to explore the relationship between the individual and the corporate world and to explain how this has changed as different aspects of the world have developed and the way in which we are propelled towards the postmodern individual