• Historically, sports existed ‘to promote aretê or human excellence which could be applied to almost any endeavour in life’.
• Contemporarily, the market forces of Capitalism have taken over and money has become the primary objective – football is the greatest example of this transition from a character building activity to a mass-market business.
• What, though, does this process of Commodification involve? George Bataille and Guy Debord will be used to cast enlightenment on this within the context of the Surrealist and Situationist Parties.
• Furthermore, has the footballer become tarnished by this process of Commodification? In assessing the effects this has on the professional footballer’s character, I shall be drawing on Schiller’s Aesthetic Education and its arguments regarding modern society’s obsession with specialists.
• Alistaire MacIntyre’s views on how man’s virtues should be able to be summoned and used in all situations will also be made relevant
Schiller: ‘‘[contemporary society encourages the footballer to be] nothing more than the living impression of the craft to which he devotes himself’’
MacIntyre: ‘‘someone who genuinely possesses a virtue can be expected to manifest it in very different types of situation’’.