This project will be looking into the representations and models of beauty with a view of understanding whether they are inherently oppressive or liberating. The beauty industry along with the media industry have advanced in such a way that we see a correlation with the rise of beauty standards and a decline in mental health in women (and sometimes men) in society today. Furthermore, it will be Investigating as well as arguing whether the beauty industry is truly corrupting the minds of the younger generations or whether they are aiding the younger generations in finding their liberation. The findings showed that mental health is suffering greatly amongst the youth and there are numerous statistics to show links to social media platforms, especially those promoting vanity. Even conservative countries like Saudi Arabia give crucial priority to the western industrialised culture and hence embark on the westernised criteria of beauty standards. The philosophers touched upon in the project including Georg Hegel, David Hume, as well as influential feminist thinkers like Kathy Davis and Kathryn Morgan have demonstrated that the underlying deeper motive for women’s bodies undergoing so much exploitation is all a consequence of wanting the approval of the male species.