This project shall investigate the premises of social media to explore how perfection can be portrayed online, alongside the effect that it can have on individuals and society as a whole. Using the concepts the ego, the id and the superego, from the work of Freud, The Imaginary, the Symbolic and the Real from Lacanian psychoanalysis and the notion of shame from Sartre, this project seeks to understand how these concepts can be used to understand why an idealised online persona is desired.