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2005 Abstracts Stage 2

The Current State of the Music Press in Relation to Deleuze and Guattari’s Theory of Rhizomatics

Jo Llewellyn Jones, 2005, Stage 2

A Rhizome, as in the Botanical definition means a plant which grows horizontally and in a discontinuous manner by sending out runners. Deleuze and Guattariā€™s comes from this idea of roots of becoming divergent. The Rhizome is different to the arborescent root. The growth is vertical not horizontal. This is a tree like structure which, in terms of within the music press represents a hierarchy of opinion or influence. With the rapid growth in different music publications the structure of the business may be changing as technology and the demands of the consumer change. Also with the creation of different genres or sub cultures comes the demand for attention and often publications specific to that genre or style. With this interest in turn comes the capitalist interests and the potential for what Deleuze and Guattari call deterritorialization; a move from the minor to the major due to capital. The importance of having an independent music press for the consumer and for bands/artists. Is an independent and honest music media something that we should be concerned about or something which the masses really want- The need for some direction, for leaders. What are the arborescent papers or programmes now? Has the shift changed, or is it changing and do organs such as NME and channels such as MTV still exert the massive influence over the music press. The change is a change from totalities and uniformity, the power structure of the arborescent in which everything derives from the same homogenous, commanding trunk. The change is a change towards a decentred production of information which resists any temptation to coagulate around a power source, around uni-polar modalities, in favour of a free associating heterogeneity of all, a true multiplicity, a rhizome.

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