Territory: I have chosen to investigate the ways in which capitalism and modern consumerism have changed and shaped our concept of moral values. I will focus on the way in which consumerism manipulates and controls our society and whether the values of modern Britain are gradually being eroded. Questions that need addressing: I wish to discover why there has been a shift in the material condition of humanity in the west and how the post-modern power structures have changed us. This shift to a capitalist world with the significance of materialistic values is a model that I wish to dissect with the purpose of unveiling the mechanism of change that brought it about. The outcome of this will be the ability to grasp the shift from the old centralised ideology of value systems to the material values which are fashionable and sought after today. Additionally, I hope to discover whether the decline in religious belief in Britain is associated with the erosion of moral values. Key thinkers and sources: The main sources of my research will lie within the philosophical thought of Max Weber and Friedrich Schiller. I will also be drawing upon the ideas of Karl Marx and the modern sociologist Mike Featherstone.