CONCEPT: We live in uncertain and chaotic times. As globalisation propels us forward, it is undoubtedly provoking a unique identity crisis, at the level of both the individual and the society. The vast displacements of persons during the twentieth century has demographically revolutionised the Western nation-state; multiculturalism and diversity have already been engrained into the social fabric. Concurrently, technology is creating the framework for a new culture, firmly rooted in aesthetic ideals, quickly dismantling traditional borders while subtly performing an institutionalisation of the individual. Marcuse’s “One-Dimensional Man” has come about. METHOD: The project aims to investigate such factors as the erosion of the nation-state, the “deterritorialization of culture” and the technologies of alienation in order to demonstrate how an extreme individualism, bred in Nietzsche’s shadow, is engulfing our society into new degrees of superficiality. MAIN TEXTS: Various works of Friedrich Nietzsche, Culture and Imperialism, by Edward Said, Civilisation and its Discontents, by Sigmund Freud, Culture, Globalisation and the World-System, edited by Anthony King, and One-Dimensional Man, by Herbert Marcuse.