It is estimated that there are 150 million active Facebook users worldwide. • Once a website aimed solely at students at Harvard University as a means of keeping in contact with classmates, Facebook has grown exponentially since its inception in February 2004. • Recently it has excelled in the 35‐54 year age demographic with a reported 279% increase in users in this age bracket. The worry is that, in domino effect of sorts through the generations, it will soon be a reality that everyone who has regular access to a computer will be communicating through a website and human contact and interaction will be a seldom practiced pastime. With the arrival of the mobile telephone came a whirlwind of irreversible change. Advancements in Telecommunications opened the gateway to a so‐called ‘Thumb culture’ in which communication and media interaction are all dictated by some form of digital interface. It seems as though, with each technological step forward, we take an interpersonal step back. For example, first there were phone conversations to close friends and family, then came text messaging, a far less personal way of communicating but, nonetheless it was a progression, or perhaps digression, that was mutually embraced by contacts that once knew each other well enough to interact verbally. From this stemmed the birth of instant messaging as a cheaper but very similar alternative. The concept of social networking through sites such as Myspace and Facebook is a commendable one. They aim to maintain correspondence with people that would have otherwise slipped off one’s communication radar. But the reality is that our strong relationships become diluted by becoming ‘Facebook friends’ with people we would call mere acquaintances. With the addition of Facebook chat in April 2008, Facebook became a ‘one‐stop shop’ for all our communication needs. Engaging in duologues on Facebook meant that their monopolisation have become so conglomerate that face‐to‐face conversations end up actively referring to Facebook. With a limitless online friend capacity, people with thousands of friends either have to spread themselves very thinly across all these people, or spend hours and hours chained to a computer to maintain a valid friendship. In order to explore this territory, I will be looking at the work of J.G. Ballard and Guy Debord as well as looking into Communication Theory. My aim for this project is to investigate where we go from here. Will face to face, or even verbal communication exist in the future? Or will technology sever our personal relationships to such an extent that meeting with people will be simply a distant memory; something the future generations will dismiss as ’something their grandparents did’?