An investigation into the ways in which consumer behaviour has changed as a result of the pandemic, how big tech companies are using this change for profit and the social implications of this.

The aim of this project is to look at consumerism, specifically consumer behaviour during the coronavirus pandemic and how it has evolved. The project will also explore how big tech companies such as Microsoft and Google are planning on using this for their own profit and power gain, whilst finally looking at some of the social and critical philosophy of Theodor Adorno and Max Horkheimer to highlight how this might be problematic and the potential implications it holds for society as a whole.