Tag: Barthes

In 1967, French literary theorist and cultural critic Roland Barthes asserted The Death of the Author. Representing a call for a diminished heed in reviewing the backdrop of the author when interpreting a text, he states the reader as the only place where such meaning within a text can accumulate. It is through the Internet meme, “groups of items sharing common characteristics of content and form” (Williams, 2020, 4), we see this call met. Addressing Foucault’s “author-function” argument, we see the meme detach from the author’s stipulation — in its being propagated on the Internet, participation in the creation of work no longer holds regard to an author. Instead, we see memes created, propagated, spread, remixed, edited, actions integral to the digital experience, allowing the meme to standalone as a piece of work in its own utterance, it is not simply an original piece but woven in it lies countless threads of culture. In detailing Pepe, the Frog meme, we find memes represent a collective cultural experience: different groups rally over the Internet to depict meaning to a piece of work, presenting differing composition of cultures, none of which original. Thus, in the Internet age, the birth of the reader is in full stride, presenting the author as truly dead, in the context of the collective ownership of memes.