2003 Abstracts Stage 2

Globalisation and McDonaldization

Harry Houghton, 2003, Stage 2

CONCEPTS Modernity, Postmodernity, Globalisation and McDonaldization. OBJECTIVES 1. To define as clearly as possible the concepts above. 2. To investigate and explain as clearly as possible the change from modernity to postmodernity. 3. To demonstrate how postmodernity manifest itself in the familiar concepts of globalisation and McDonaldization, as something which may be considered distinct from, and yet also an extension of, modernity. 4. To show how we can identify this in our locality, by looking at the fast food industry on Northumberland Street. SOURCES Spaces of Hope – David Harvey The post-modern & the post-industrial – Margaret Rose After Liberalism – Immanuel Wallerstein Postmodern Culture – Hal Foster (Ed.) Consumer Culture and Modernity – Jim McGuigan Jean Baudrillard Selected Writings – Mark Poster (Ed.) The Consumer Society – Jean Baudrillard Fast Food Nation – Eric Schlosser The McDonaldization of Society – George Ritzer Globalization – Malcolm Walters PROJECT TERRITORY/FIELD OF EXPLORATION I am attempting to trace the change in society from the modernity established during the enlightenment period to the postmodernity of today. To show that we are truly in a period of postmodernity I shall investigate the familiar concepts of globalisation and McDonaldization. Here I hope to demonstrate how postmodernity exists as an extension or acceleration of modernity, before investigating the presence of postmodernity in the fast food industry of Northumberland Street.

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