My territory for this project is The Big Issue Magazine, which after a thorough study illustrated a multiplicity of recurring themes, namely those of alienation, exploitation and ideology and the broader issue of social exclusion. “The Big Issue was set up as a business in 1991 to give homeless people the chance to make an income. It campaigns on behalf of homeless people. It allows homeless people to voice their views and opinions.” It is essentially concerned with giving those people remaining in poverty a voice in the media but also to provide a positive image of the homeless themselves, within society. I decided to use Marx and primarily his and Engel’s text The German Ideology as one of the prominent sources for my essay. This is for numerous reasons. Firstly, I wanted to look at The Big Issue Magazine in terms of Ideology and consequently the impact differing ideologies have on society (for this I also looked at the ideas of Louis Althusser). I also hoped to appropriate his views on alienation and exploitation to the modern consensus of what it is to be homeless and in poverty. However, I discovered that it was possible to suggest that although Big Issue vendors appear to be “helping themselves” they too are in the midst of exploitation at its most sinister level. This discovery lead me to the text by David Harvey entitled The Condition of Postmodernity. It discusses the fact that since the 1970’s there has been a somewhat disintegration between the differing classes of society and this provides a veiling, a montage of fictional images, so to speak, of the community’s true circumstances. So my project therefore concentrates itself on this change, namely the modern and postmodern attitudes towards the inequality of people and consequently society’s attendance to such matters.