Territory: Fast food industry. Objective: The aim of my project is to focus on how the fast food industry is taking over society and how the advertising within the media influences our decisions. I will illustrate how the fast food industry began and how it has developed into the global industry that we know today. How this industry has dominated the way that we see food as well as changing society into a fast pace society of convenience. As well as how our food choices are so heavily influenced by these corporations, that we are slowly becoming a nation killing ourselves through unhealthy food. Aim: I will be looking at chefs such as Jamie Oliver and Gordon Ramsey to understand how they are trying to change society’s eating habits and trying to help us not become such an unhealthy nation. The Philosopher that I will be using to aid my thought process will be Marx. I will focus on Marxist ideas on commodities and capitalism, as well as his theory of ideology. Focusing not just on Marx, but also on influential Marxists such as Fredric Jameson and Georg Lukac.