Karl Marx: Here, fashion is nothing but ideological apparatus utilised by the capitalist system in order to manipulate the working class. I have linked these ideas with the collapse of the designer brand ‘Thomas Burberry’ whereby the infamous pattern was adopted by the lower class ‘chav’ and a decline in stature equated with a decline in sales. Deleuze and Guattari: I have drawn on the notion of ‘minor politics’ and art as a ‘becoming’. In a more positive sense, the punk sensation of designer Vivienne Westwood has, as an art form, generated a revolutionary community culture. There exists an issue that fashion is a trivial subject. I intend to challenge this misconception and show how this phenomenon can directly affect our society. I have further deconstructed the ideas of these thinkers and introduced the work of Hans-georg Gadamer, as offering an alternative approach and a distinction between fashion and taste.