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2010 Abstracts Stage 2

Free Will in Relation to Advertising in the Modern Society.

Rachael Evans, 2010, Stage 2

In my project I hope to achieve an understanding of the free will problem and through this explore how various elements of society may subconsciously coerce us into action that we do not want to take.

I will look into elements of;
• Causal determinism
• Libertarianism
• Compatibilism
• Self determination
• Coercion
• Desires

I will also be looking at Hobbes and Kant to compare and contrast their views on freedom and then look at the modern society and explore how the concept of freedom can change and also how it is relative to the self. I will then look at political coercion and various forms of advertising to show how we can be controlled and our freedom can be easily threatened, I will then ask if we even truly have freedom for it to be threatened or is this coercion essential to society and is it even important that we have a totally free will.

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