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2010 Abstracts Stage 2

How Has the Power of Mass Communication Changed over Recent Years and What Influence and Control Does It Have over Society?

Antonia St Clair Gainer, 2010, Stage 2

A study of the ways in which society has changed as the advancement of mass communication has occurred.

Can we think for ourselves today or is autonomy impossible in this world of unlimited influence?

History of Modernity

• Modernity
• Crisis of modernity
• Post­modernity

Aim: To discus whether we have the ability to be autonomous in society today or are we are too broadly influenced by mass communication.

Territory: various forms of advertising particularly focusing on online advertising today

Philosophical concepts: Marxist ideas of the prevention of uprising, Guy Ernest Debord ‘The Society of the Spectacle’, Jean Baudrillard “The Ecstasy of Communication”

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