2017 Abstracts Stage 2

An Attempt at Altruism? An Evaluation of Consumer Boycott’s Motivations and Outcomes.

Ellen Mary Jones, 2017, Stage 2

This project aims to evaluate whether consumer boycotts are truly altruistic or an egoistic attempt to save reputations and adhere to social pressure out of self-interest. Do consumers and corporations really care about the impact of their actions or just want to look like decent caring people?

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