Between Emancipation and Control: A Critical Discussion of Social Media in Postmodern Society
Is social media the key to emancipation, or the handcuffs prohibiting liberation? This project started from the object of social media and the claim that, as society has become highly mechanised, it is a further perpetuation of control and the very medium, which keeps individual behaviour in accordance with what is deemed socially acceptable. This project aimed to investigate this claim, using the case of Cambridge Analytica, to reach a conclusion to the overriding question: CAN SOCIAL MEDIA EMANCIPATE?