Is the age of social media marketing creating a warped sense of reality for Generation Z?

This project looks at the question, ‘Is the age of social media marketing creating a warped sense of reality for Generation Z?’. This project explores and applies Baudrillard’s concepts of hyperreality as well as his theory of sign value, to the modern world of social media. As well as looking at areas such as fast fashion marketing and the effect social media can have on both mental health and our perception of reality.