Introduction: For over 2000 years, it would seem that man has developed and evolved without ever fully coming to grips with one of the most basic commands in Greek philosophy. Western culture today places a great emphasis on replacing religious belief with scientific knowledge, today we are surrounded by knowledge and technology, yet we know very little about ourselves. My dissertation will be focussed on the ‘self’. In my work, I will be drawing reference upon the work of Ulrich Beck and Anthony Giddens, two of the most prominent social theorists of the modern world, both of whom have dedicated much of their time to the concept of the self. I will be examining separately their theories on the narrative biography, modern reflexivity, the fragmented self and the effects of modern society on the individual. I will also be exploring how the concept of the self has developed over time, along with the status of the individual in society. I aim to discuss the ways in which Western society has changed dramatically over time, for example the way in which during the industrial ages science began to replace tradition and religion. I will be looking at the impact of industrialisation on the concepts of time, space and place in modernity and the influence of society itself on the individual. I will also be devoting some time to studying the effect of modern conditions such as globalisation on society and our current status as a ‘risk society’. I aim to determine the media’s influence in the creation of this risk society, and the resulting impact of the risk society on the development of the modern individual. I will also be exploring the role of the media in the formation of modern identity, and whether the media and other knowledge systems subconsciously feeds the human mind a set of values and ideals that they in turn begin to live by, whilst still believing that they maintain an independent, individual status. Finally, I aim to have some insight into the future of the ‘self’ in our society in the postmodern world.