ADVERTISING. • Mass media intended to raise public political action. • Rise of capitalism lead to the increased importance of advertising revenue. • Mass-media serves market ends not public ends. This means public service programming suffers and entertainment increases. • Adorno and Horkheimer. The loss of public sphere and the rise of intellectualised entertainment. • Ideologies of consumerism define contemporary society. • Consumerism also defines and standardises values and morality. • Baudrillard. Advertising has altered the conditions of reality. • Advertising devalues the natural and exalts the consumption of commodity signs. NEWS AND PROPAGANDA. • Local newspapers eliminated in favour of national press. A national consciousness and fair representation. • Lack of alternative sources means that the news is a powerfully influential medium. • Controlled by government and commercial interests. • Causes biased reporting. Worthy and unworthy victims. • Knowledge is the greatest power in society. A manipulative tool. • BBC important for returning power to the masses. CHILDREN AND MORAL PANICS. • Children’s educational programming suffered due to lack of revenue like public service programming. • Children continually targeted. Programming reduced to merchandising. • Predominantly violent. How does this affect children’s developing morals? • Moral panics and scapegoats. Violence and James Bulger. • Exclusion of youth and Subcultures. • Can subcultures exist in such a powerfully regulated society. TECHNOLOGY. • Technology has altered understanding of human condition and reproduction. • Body is dematerialised. A sign of ideologies. • Life is advertised. Life is a commodity. • Beck. These fears develop in a risk society. • What does the advertising and purchasing of life mean for society and class segregation?