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2013 Abstracts Stage 3

The Philosophy of the Commercialisation of Football and the effect this has on the supporter

Teejay Coles, 2013, Stage 3

Thinkers:
Adorno- The notion of ‘Mass Culture’ and ‘Culture Industry’, authentic industries dissolving

Taylor- The concept of identity, commercialisation lowering club affiliation, atomism

Hegel- The consciousness of the individual, and our need to act according to the ‘good’

Marx- The exploitation of the working class within a capitalist society, the revolution of the working class

Key Concepts:
 A study into whether football in the professional era, has taken advantage and alienated the supporters
The passive nature of football supporters “There’s a mentality among supporters. They expect to be treated badly and accept it”
Why in times of recession would people spend hard earned money when it was in such short supply? Abiding to the consumer mentality that the corporate control has created

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