Fundamental claims:
The authenticity of Football has been diluted due to the commodification of the game in our contemporary culture. • The commodification of the game is a result of all imposing factors that serve to weaken the integrity of the game. • I have argued these imposing factors are: the effects of Mass Media, Fetishism of the game, and the reproducibility of the game.
Philosophers used to support my claims:
1. Marx 2. Adorno 3. Debord, Benjamin
Through exposing the make-up of our contemporary culture it is made possible to see how the game Football was never going to exist in the same nature as it did when it first originated. Our society has served to alter the existence of the game and how it functions. By integrating
Adorno and his theory of ‘Mass Media’ we will be able to see both the detrimental and beneficial effects that media has had on the game. I will also look at Debord’s ‘Society of the Spectacle’, which will allow us to refute whether or not the game is merely a representation of itself. I believe Marx’s theory of ‘Commodity Fetishism’ and Benjamin’s theory on the ‘Reproducibility of the Work of Art in the Mechanical Age’ will make apparent the form of attachment a fan has to their club.