Has the insurgence of Social Networking Services propelled us towards Jean Baudrillard’s concept of social hyperreality? Well, Jean Baudrillard would argue yes, social
networking services are bringing us closer to a state of ‘pure simulacrum’, where no real understanding of the world can be divined. Albert Borgmann would argue yes, but the issue is more complicated than this. Social Networking Services are a product of our desire in a postmodern Western landscape to integrate technological designs into our everyday life. We can complain, but we caused it! But Hubert Dreyfus would argue not necessarily but engaging on the internet is dangerous in the same way Soren Kierkegaard thought engaging with the press was once. We lose track of our sense of identity and conform too much! No matter who’s opinion you look at more, one thing is for sure, that social networking services hide more than they reveal.