This project looks at the question, ‘Is the age of social media marketing creating a warped sense of reality for Generation Z?’. This project explores and applies Baudrillard’s concepts of hyperreality as well as his theory of sign value, to the modern world of social media. As well as looking at areas such as fast fashion marketing and the effect social media can have on both mental health and our perception of reality.
Category: 2021
The object of this project is the sport of MMA itself, and the project will emphasise and refer to the philosophical concepts of Sun Tzu, with a concise focus on his philosophy of war within The Art of War. With regards to context, this project will emphasise how a mixed martial artist’s adherence of Sun Tzu’s war philosophy can contribute to the elevation of their performance. This essay will firstly address Sun Tzu’s Five Indispensable Matters of the leader and demonstrate how an MMA head coach’s adherence of these concepts can build the foundations of a successful team. This will be executed by outlining a specific MMA Gym that subconsciously adheres to the five matters and will meanwhile demonstrate the type of leader that aspiring mixed martial artists should aim to fight under in accordance with Sun Tzu’s philosophy. After evaluating the five matters, I will then focus upon Sun Tzu’s concepts of The Spirit of the Troops and Emptiness and Strength as here the emphasis will shift from leader to soldier, and therefore I will apply his philosophy directly to the fighter’s rather than their head coaches. Here I will apply his concepts to contemporary mixed martial arts examples and demonstrate circumstances where they are subconsciously applied by successful MMA practitioners. The purpose of this will be to demonstrate how a mixed martial artists adherence of the Sun Tzu’s philosophy can prove to be prudent in one’s pursuit of a world title. With regards to secondary literature, I will utilise Michaelson’s Sun Tzu for Execution, which is his interpretation of how to utilise Sun Tzu’s war philosophy to get results in the modern day. In order to improve the validity of this project I have also conducted two online interviews via direct message with professional mixed martial artists Nathan Fletcher (6-1) and Luke Riley (3-0), with the two athlete’s responses showing contrasting perspectives.
The purpose of this investigation is to determine the extent of which our climate crisis can be aided by plant-based diets. I will assess different opinions on animal sentience and moral philosophy in order to determine how and why a plant-based diet could play a part in combatting the crisis. By Harry Feachen