Territory: I chose to consider the BBC and the recent scandals in which it had been involved, focusing particularly on the Ross and Brand voicemail scandal and rigged phone-ins involving Blue Peter and Comic Relief. Concepts: My territory led me to consider morality and identity for the individual within modern society, focusing on the relationship between these concepts and institutions such as the BBC. Aims: Following the BBC scandal involving Jonathan Ross and Russell Brand and the public outrage this caused I decided to evaluate the role of the BBC today. My objective was therefore to determine the ways in which the BBC had changed over the years in order to debate whether it was still morally and culturally important today. In order to evaluate these changes I chose to look at Beck and his notion of Individualization to understand our changing society and the problems faced by the BBC today. To further consider the effects of cultural institutions such as the BBC for the individual I chose to look at Adorno’s “The Culture Industry” and Taylor’s “Sources of the Self”, which both highlighted the significance of cultural institutions within the formation of morality and identity. This led me to argue that the BBC still has an important role to play within society today both morally and culturally. However it must attempt to balance its traditional values with the developing attitudes of our society if it is to retain this significance.