This Essay is an examination of the ideological duality of Animal Crossing. This is a popular video game created by Nintendo, which has had several instalments over the last 20 years. The game involves the player moving to a new town, full of anthropomorphic animal characters. There are many clearly capitalist aspects at play within the game, with the necessity to get into debt, and or the pressure to consume is quite apparent if one wants to progress. However, it is clear that the game does not conform to the usual principles seen within capitalism and exhibits distinct ideological ambiguity through the processes involved within this game, like not charging interest on debt, but also through the intentions of the programmers regarding how one plays this, through measures to slow completion and general gameplay.