The following project considers ‘memetics’ as a theory of the role of imitative dynamics in the genesis and development of human culture. This entails an exposition of memetics as the product of a series of conceptual transpositions between different practices and domains, which are tracked at length. Situating the object in question in the domain of fundamental anthropology (such circumscribing both cultural genesis and development), the concept applied to this object shall be René Girard’s ‘mimetic theory’ both with respect to its critique of a neglect of acquisitive, and therefore conflictual, mimesis pertaining broadly to theories of imitation, and its competing account of the function of imitation in the genesis and development of human culture. Having offset memetics with the theoretical conclusions of mimetic theory, the project shall conclude with an evaluation of memetics as an account of the role of imitative dynamics in human culture.