KEY THINKERS
– Joseph Heath
– Tim Kasser
– Charles Taylor
– Jean Baudrillard
“Consumer society sold us dissatisfaction, then sold us the cure” (Lawson, 2009).
“This massive squirrel-wheel cannot but generate a certain amount of stress, not to mention incredible amounts of waste”
With both nutrition and materialism, Kasser states that “they are full for only a short time, as the promise is false and the satisfaction is empty”.
The level of consumption in Britain is so extraordinarily high that if the entire human race had the same levels we would need 3.1 planets to cope with the demand for resources (Lawson, 2009, p.98).
Researchers have found that on average we see around 3,500 advertisements a day. That is a shocking 1, 277, 500 a year.