Objectives – Show how we became mass consumers for our mass production – Trace the role of the advert and media in safeguarding our ‘culture of consumption’ – Expose the inner workings and sinister nature of ‘the advert’ – Show our true relation to our ‘stuff’ ‘Texts’ used: David Harvey – The Condition of Postmodernity 2000 Pierre Martineau – Motivations in Advertising 1957 Jean Baudrillard – Selected Writings 2001 Roland Barthes – Mythologies 1973 Christopher Lasch – The Culture of Narcissism 1979 Umberto Eco – Travels in Hyper-reality 1986 David Collis – The Abuse of Consumerism 1999 Guy Debord – Society of the Spectacle 1983 Milan Yaros – PHY288 Lecture Notes Naomi Klein – NoLogo 2001 Frederick Jameson–Postmodernism/The Cultural Logic of Late Capitalism 1991 Judith Williamson – Decoding Advertisements Douglas Holt – Postmodern Markets BBC Documentary (the name of which I have been unable to find out after only managing to record the middle of it!) Harvard Business review – July 1992 Sources used: Photograph of billboard taken 04/02 Adflip.com online poster advert archive Fiat enthusiasts club, advert archive ITV and Channel 4 television adverts Across the fields of psychology sociology, linguistics, semiotics and economics, this project shows how the advertising and mass media techniques have changed alongside the cultural paradigm shift that was postmodernity It shows our relation to the things we surround ourselves with and what they have come to mean to us Hopefully it will invoke a sense of concern about the abusive nature of our relation with our consumer society