The Side-effects. The objective of my project is to look at the mediums of mass communication and mass media on the world today. I am exploring the effects they have on us and ultimately how it has created a world in which we no longer interact with the world per se; there is no conversation, but one way communication. Mass media and technological advances have lead to a world in which individual thought has been displaced, and taken over by externally programmed thought. I am looking at the views of the following people primarily: Marshall Mcluhan, Jean Baudrillard. The main concepts that I will be covering are as follows • Global Village – I will be exploring the concept that the world in which we live is that of a village again. Today’s instant communications have all but erased time and space and rendered national boundaries meaningless • Hyper-reality – The concept of hyper-reality refers to the idea that it is no-longer possible, in a media-saturated world, to distinguish between what is real and what is not (what is, in essence, a simulation of “reality”). Hyper-reality, therefore, is a situation in which nothing and everything is “real”; it is a situation in which we have lost the ability to distinguish reality and fiction. • Television – I will explore the side effects of this medium including how it provides an outlet for hyper-reality, how advertising effects the world and how it has lead to a desire for instant gratification, an emphasis on personal experience and a de-emphasis on acceptance of responsibilities Sources: Marshall Mcluhan and Bruce Powers: The global village, Jerry Mander: Four arguments for the elimination of television, Jean Baudrillard, System of objects, Marshall Mcluhan and Questin Fiore: The medium is the message, Adorno: The culture industry, Jean Baudrillard: The ecstasy of communication, Jean Baudrillard: Simulaca and simulation, Jean Baudrillard: Simulations, Paul Virilio: Open Sky, Marshall Mcluhan: Understanding Media: the extension of Man, John Fiske: Power play power works, Jean Baubrillard: Seduction, Douglas Kellner: Jean Baudrillard: From Marxism to Post Modernism and Beyond, Marshall Mcluhan: Mechanical Bride Daniel Joseph, Boorstin: The Republic of Technology: Reflections on Our Future Community, Jerry Mander: In the Absence of the Sacred: The Failure of Technology and the Survival of the Indian Nations, Nick Stevenson: Understanding media cultures : social theory and mass communication