2004 Abstracts Stage 2

The Influence of the Media: its power to influence society’s perception of reality

Kate Sewrey, 2004, Stage 2

The aim of my project: • To examine the influence of the media on society and it’s potential to alter society’s perception of reality • How big a role does the media play in shaping our views of the world? • Does the media affect some groups more than others, who is more susceptible? • How do media effects occur? Resources: • Robinson Library • The Internet • Questionnaires Conclusions: Due to the mass media, the world in which we live has become a ‘global village’, we are constantly surrounded by the media in our daily lives. It is the biggest supplier of information on places we have never seen, and people we have never encountered. Through the media we can receive information on anything or anyone we wish to learn about, but sometimes this information is biased, or wrong, and our perception of reality can become distorted yet we do not even realise it. The media is a hugely powerful phenomenon in the modern world, enabling us to gain in knowledge in a variety of topics, and shaping our perception of the world. However not all media effects are positive, the negative aspects- the communication of unreality are not only wrong but potentially dangerous.

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