2005 Abstracts Stage 3

Commercialism in the Music Industry

Mark Pearson, 2005, Stage 3

Objectives • I want to look at how much of yourself you have to sacrifice in order to become what you want to be: how much you have to sacrifice your talents for the record company, the fans and even the other band members. • I want to explore how far commercialism has embedded itself in the music industry. • Is it possible to create and release music with any real amount of integrity? • What does it mean to ‘sell-out’? • How can a band keep ‘it’ about ‘the music’? • What does ‘the music’ entail? How Done • I will look at and compare the record contracts of a major label and an indie label. • I will look at Marx’s views on commercialism and capitalism and how they affect culture. • I will assess how much control bands have over their music and what they could do to keep it about ‘the music’ so that they do not ‘sell-out’. What Achieved • By doing this I will have more of an understanding of what kind of balance there needs to be with the band and the record company in order for the music to be heard by enough people without it loosing its integrity.

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