2008 Abstracts Stage 2

An Investigation of Philosophical Concepts within Fashion Trends in Music

Olivia Whittaker, 2008, Stage 2

For my project, I decided to investigate the role of fashion trends within music. I wanted to discover how the two are connected, and the influence they have upon each other. I wanted to understand how they both change, and the reasons why they change. I focused upon the Punk movement from the 1970s to the present day, which allowed for an easy transition from my stage one project, and still remains an area of importance within my life. Philosophically, I based my investigation on the works of Guy Debord and the Situationists, Surrealism and the works of Deleuze and Guattari. I also included sociological and psychological theories. I studied the role of the mass‐media in great detail, and found that theories presented by neo‐Marxist thinkers allowed me a greater understanding of my subject. I found that the mass media is responsible for the creation of Marxist “Ideology” and Debord’s “Spectacle”. These two create a false world view which allows people to be manipulated by others. I discovered that the media and business plays an important role within alternative rock music and the trends it creates. The media will offer positive or negative press regardless of stylistic content, and big companies will control what music, and its derivatives, are allowed into the public domain. This of course is a display of Debord’s Spectacle, and how alternative rock music has become its victim.

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