In his online book, Gamer Theory, McKenzie Wark posits the idea that games reflect a more perfect world. He argues that real life has become a gamespace and that it proclaims itself to be fair, promising an ideology that it can’t deliver. This ideology masks the underlying status quos and oppression present in our society. Games, he argues, because they follow exactly those rules that they promise, are a means by which to uncover this schism. Adorno too thought there was a conflict between ideology and actuality. He proposed a theory of negative dialectics and art in order to expose this. Adorno believed that the consumerism that motivates current capitalism was part and parcel of this trend. I will explore both of these thinker’s theory through my territory of games and gaming. The change I will chart is that of the progression of games themselves from the most basic text-based games, such as Zork, to fully-rendered graphic 3D worlds. The pictures above are examples of this. This will become important in my discussion of gaming and how its progression relates to mass culture and the problems Adorno foresaw within mass culture. Gaming ostensibly seems to feed into Adorno’s notion of the culture industry. New consoles, such as the Wii and DS sell 100,000 units every month in Europe and the international games market is expected to reach a gross of £23bn by 2010. I will examine McKenzie Wark’s theory thoroughly to discover if this has any bearing on his claims. I will also look at open source software, such as the Lassie and AGS engines, as a possible solution to this.