TERRITORY: West Ham United. AIM: In my investigation I wanted to see how the rise of technology has affected the human environment and identity. As a keen West Ham supporter I thought this would be an interesting place to start. From its humble origins as an amateur club to the rise of its top premiership I assumed this community has been subject to a lot of technological modifications over the years. Method: I examined how the club has changed from over 50 years ago in order to see the affect technological advancements have had with regards to the club; satellite television, the internet and advanced forms of transport illustrated how the human environment has turned into a global network. I also wanted to see how this has affected the players of West Ham United in order to see if the human subject has changed. After establishing this I could then see which philosophical theories were relevant to the past and present eras of West Ham United. I considered Kant’s theory of knowledge which places the rational human subject above the causal necessity of reality. This notion seemed to express how the individual in West Ham (the footballer and manager) related to the club in the past. I then decided to look at postmodern ideas on reality and the human subject. It expressed a more complex view of reality where the individual’s autonomy is undermined as man is unable to establish what is image and what is reality. I believed this expressed the organisation of West Ham and how the footballer relates to his environment in contemporary times. After examining both these attitudes I could then draw some conclusions about how we must view our human environment and human identity.