For my stage three project I have decided to study the unethical issues that surround marketing in contemporary society. My interest in this topic has developed due to the fact that I recently applied, and was accepted, to a postgraduate course at Lancaster University in ‘Management and Marketing.’ The application required a personal statement, and it was through this requirement that I began to consider how I could link my philosophical background to a management and marketing application. In researching the course I became aware that one of the taught modules was ‘understanding business ethics’, as a result I decided to focus on business ethics for my project. The area of business ethics that I am going to concentrate on is marketing ethics. My aim in this project is to give a detailed discussion into the various marketing techniques apparent in contemporary society, through this discussion I aim to establish certain ethical pitfalls that marketing schemes slip into. Within this investigation I will concentrate on two areas, false and deceptive marketing and selective marketing. Thinkers: Karl Marx and Theodor Adorno. I believe both are ideal for my project as both of their thoughts relate to a critique of capitalism. I shall begin with Karl Marx and his notion of commodity fetishism, in doing this I will concentrate on his work entitled ‘The fetishism of commodities and the secret thereof’. This will lay the foundations from which I will introduce the thoughts of Theodor Adorno and his work on the culture industry, and the deceptive qualities of mass culture.