2010 Abstracts Stage 3

Consumer Culture. What’s in It for Me?

James Wilson, 2010, Stage 3

The consumer culture/Modernity /Postmodernity/Commodity and the role of the individual experience. Essentially the current capitalist world in which we live.

The various theories brought forward by philosophers and sociologists such as Horkheimer and Adorno, Giddens, Lyotard, Marx, Featherstone, Slater, Baudrillard, Debord and Bernstein. The theories of Modernity and Postmodernity, their consequences when related to the concepts of Consumer Culture and a world of Commodity.

I am to chart the change from traditional world view through to modernity. The extent to which capitalism is affected by the culture industry and its movement towards postmodernity. Mass culture and the effect of industrialisation. The Influence of the Media industry, and the various problems we associate with advertising and marketing culture in contemporary society.

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