What is data-mining?
In the case of Cambridge Analytica, data-mining is extracting data from people’s social media accounts to gather information on them.
What is micro-targeting
Micro-targeting is using data and information gathered on people to identify their interests and beliefs and then use this to try influence them, in this case their political decisions.
Cambridge Analytica
Cambridge Analytica is a data analytics company founded in 2014. They manipulated Facebook in order to access millions of people’s personal details and information and used it to influence elections.
Democracy in the age of technology: a philosophical enquiry exploring the effect data-mining and micro-targeting has on a democratic government.
Philosophy used to explain this: Debord’s Society of the Spectacle and Rousseau’s Social Contract.