My project explores the question of authentic existence as part of the music industry. I have chosen to examine the figure of Taylor Swift under the lens of Sartrean existentialism. I will situate Swift’s existence within a framework of Sartre’s existential thought which regards the meaning of the human condition as that which lies in its freedoms. Examining Swift’s own productions, such as her lyrics and her documentaries, will allow me to assess the extent to which she can be said to live authentically through the Sartrean belief that we create our own existence. The nature of the music industry can be thought of as paradoxical – the creativity of music in opposition to the regulations of industry. However, my project will demonstrate how this reflects Sartre’s own understanding of the human condition as existing in a state of nothingness between its facticity and its transcendence. By establishing my understanding of Sartre’s existentialism, through the three principles of being, the Other and bad faith I will be able to apply the figure of Taylor Swift to assess to what extent one can live an authentic existence as part of the music industry.