CHANGE Photography as the creation of a new language and form of representation and documentation. The change in the relationship between individuals and their immediate world as a result of the globalisation of communications and the media. The rise of iconography and the celebrity and the duality of image versus reality which this entails. Photographic images start off their existence as a means of mediation between the external world and human beings. They are meant to aid our comprehension of the world in some way; however, there is a danger that instead of representing the reality of the world, they can obscure it. Like all images, they are encoded with a cultural significance which it is easy to overlook. Photographs, especially those featured in the media and in advertising, represent not the world itself, but merely an eidolon – an idealised, and therefore fictional image of the world. A division between reality and unreality is therefore created when, neglecting to decode these images, we project them back into society: it is at this point of reflection that we allow the fiction contained within the images to become a reality. In this project I will be looking at the implications of the ‘fiction versus reality’ dualism which photography brings about. I will begin by looking at the political and cultural uses of photography by four key public figures (Queen Victoria, Adolf Hitler, J F Kennedy and Marilyn Monroe) in order to track the evolution of photography and its integration into society. I will be looking at the works of Vilem Flusser, Roland Barthes, Jean Baudrillard and E H Gombrich to look at photography itself, and then at the works of J G Ballard, Guy Debord and Alison Jackson in order to explore the deeper, psychological implications of photography and the ‘image’ within society.