This project focuses on Celebrity power with respect to the sexual objectification of women in the fraternity of Bollywood. Using the likes of John Rawls, Rae Langton, Martha Nussbaum and Catherine Mackinnon, the project goes into an in depth analysis of the kinds of objectification women are subjected to both within movies as well as in the culture that surrounds the social institution of the Hindi film industry. The project finds many problematic instances of the portrayal of women as tools and commodities, victim to oppression with the power majorly in the hands of Men when it comes to male vs female gender dynamics in society. Langton and Nussbaum demonstrate various forms of objectification and assert that the problem is severely ingrained in culture. MacKinnon shows that the issue is with regards to Power where the state perceives women through the viewpoint of Men and discusses the idea of the projection of ones own desires onto women. Lastly, the project uses Rawls theory of Justice, more specifically, his theory of fair and equal opportunity and applies it to the concept of celebrity power and gender dynamics in Bollywood. The findings show that Bollywood has for centuries been a breeding ground for sexism and misogyny, which its movies have normalised greatly over the decades and contributes majorly (though not solely) to South Asian culture being highly plagued with the degradation and oppression of women.
Tag: celebrity
My project aims to understand the struggles that celebrities face when trying to be/know themselves. The aim is also to shine light on the fact that the struggle they face is more intense and harder than for a non-celebrity.
I want to breakdown the stigma that celebrities should not struggle with knowing themselves or the life they lead.
My object is the struggle to be oneself and my territory is the struggle to be oneself in relation to celebrities and fame. Discussing these both will bring up concepts such as: identity, real self, apparent self, consumerism, fluidity, culture industry and intensity.
In my project I want to assess why people desire fame and how reality TV has made this desire for fame more achievable. Reality TV has become more popular in recent years. Studies show that in 2010 worldwide viewers watched more reality TV shows than fictional TV dramas, making it a huge part of popular culture. The reason it is important is because we need to assess the kind of aspirations reality TV is creating. Why do people desire fame and are willing to go to great lengths to achieve this.
My object is Geordie Shore. This is a British reality TV show, aired on MTV, often gaining over 700 thousand viewers per episode. Leading to the fame of people you don’t normally see on TV: Young, lower middle-class Newcastle locals. I will ask why these young Geordies want to be on this reality TV show?
My methodology for this project is Interpretative Approach, Axiological Approach and the Historical approach.
– “Television is by now so inextricably part of all our domestic lives that it resists analysis.” (Fred Inglis)
– In this project my aim is to examine how the television has affected our lives in the last fifty years.
Guy Debord
– In this project I will discuss Debord’s theory of mass media
– I apply his theory to contemporary television to discuss the extent to which his argument is valid.
“A Short History of Celebrity” by Fred Inglis
– Through looking at this book I have examined how the television has affected the celebrity
– I have compared David Beckham to Stanley Matthews to see how the television has affected the footballer as the celebrity
Political Affect
– I have examined the different propagandas used by politicians
– I have looked at the first televised debates in 1960 between Nixon and Kennedy
– I have discussed the extent to which the television has influenced votes.
Paris Hilton
– I have chosen Paris Hilton as a case study
– Paris has used the media and the television to create herself as a brand which she sells
In my project I discuss the effect that celebrity culture has on modern day society. The mass media have a stranglehold on what we see, what we read and what we believe through television, newspapers and the internet. It is almost inescapable but the question is does the power of the mass media and the cult of celebrity alienate us from ourselves and stunt our true desires in life?
In order to philosophically deconstruct this phenomenon my methodology revolves around the examination of the theories of Guy Debord and his notion of the spectacle, Theodor Adorno’s attack on mass culture in The Culture Industry and Karl Marx’s critique of commodity fetishism in Das Kapital.
“The more he contemplates, the less he lives; the more he identifies with the dominant images of need, the less he understands his own life and his own desires” (Debord, Society of the spectacle 16: 2004)
In August of 2006 I noticed a Headline on a copy of The Sun newspaper, the most popular newspaper in the United Kingdom. Accompanying a full page picture of the celebrated reality television star Jade Goody, the headline read: “THE FACE OF EVIL” This headline inspired me to focus my second year project on celebrity culture. Specifically I am interested in this modern phenomena present within our culture of individuals gaining celebrity seemingly for merely the fact that they are available to us to observe on a mass scale, at peak times, the ratings for the T.V. show on which Jade Goody found her fame, Big Brother reached to over seven million. Following the notorious incident of alleged racial abuse committed by Jade onto another contestant, our chancellor of the exchequer and soon to be Prime Minister Gordon Brown made a public apology in concerns to the incident. This led me to ask several questions. Is Jade Goody seen as a public representative of British culture and standards? For what reason specifically do we ‘celebrate’ people who have gained fame in this manner? On what basis could we reasonably suggest that jade is evil personified? My suspicion is that this culture is an element of a grand illusion, a mere spectacle. Exploring this subject I have drawn on the writings of the situationist Guy Debord, and various publications concerning modern mythology.
CHANGE Photography as the creation of a new language and form of representation and documentation. The change in the relationship between individuals and their immediate world as a result of the globalisation of communications and the media. The rise of iconography and the celebrity and the duality of image versus reality which this entails. Photographic images start off their existence as a means of mediation between the external world and human beings. They are meant to aid our comprehension of the world in some way; however, there is a danger that instead of representing the reality of the world, they can obscure it. Like all images, they are encoded with a cultural significance which it is easy to overlook. Photographs, especially those featured in the media and in advertising, represent not the world itself, but merely an eidolon – an idealised, and therefore fictional image of the world. A division between reality and unreality is therefore created when, neglecting to decode these images, we project them back into society: it is at this point of reflection that we allow the fiction contained within the images to become a reality. In this project I will be looking at the implications of the ‘fiction versus reality’ dualism which photography brings about. I will begin by looking at the political and cultural uses of photography by four key public figures (Queen Victoria, Adolf Hitler, J F Kennedy and Marilyn Monroe) in order to track the evolution of photography and its integration into society. I will be looking at the works of Vilem Flusser, Roland Barthes, Jean Baudrillard and E H Gombrich to look at photography itself, and then at the works of J G Ballard, Guy Debord and Alison Jackson in order to explore the deeper, psychological implications of photography and the ‘image’ within society.