When a human being contracts AIDS, their DNA is replaced, and their very existence becomes deficient. In a cold light, it is a murderous disease but the reality is that the negation of viral infection only delays evolution. Nietzsche argued with and against Darwin on the nature of natural selection, and made the will to power applicable to more than just the human being. Highlighting the development of AIDS since the 1980s, I will show how diseases are able to shape society and evolve beings in a network of complexity theory created by the “self-organised behaviours of complex genetic regulatory systems”.
Category: 2004
Place: Advertising, or more specifically, questioning the assumption that the ‘success of advertising relies upon the ability to appeal to negative human emotion’. Aims and Objectives of My Project: • To initially establish where this assumption came from. • To briefly explain ‘why’ advertising was created in the first instance and ‘how’ it developed into the institution it has become today. • To identify the negative human emotions that advertising deals with. It is imperative to also demonstrate that playing on such emotions is the very intent of advertising, both on a theoretical and practical level. I will prove that from a personal point of view, and with reference to relevant case studies that advertising does work (on the grounds suggested). I will also address the possibility that the proof of successful advertising comes when an appeal to consumer ends is absent. • To acknowledge that there are incidents in, which negative human emotions actually cause advertising to fail. I must also consider the fact that advertising, in a sociological context, has subsided to consumerism in the twenty-first century. • To consider other possible reasons ‘why’ advertising is not quite as successful as the title of my project initially implies. • To attempt to align the thoughts of certain prominent philosophers with the existence of advertising i.e. to assess how the philosophers would respond to the fundamental workings of the industry as a whole. My focus here will particularly fall upon Plato, Aristotle, Hegel, Montaigne, Epicurus, Locke and Husserl.