In August of 2006 I noticed a Headline on a copy of The Sun newspaper, the most popular newspaper in the United Kingdom. Accompanying a full page picture of the celebrated reality television star Jade Goody, the headline read: “THE FACE OF EVIL” This headline inspired me to focus my second year project on celebrity culture. Specifically I am interested in this modern phenomena present within our culture of individuals gaining celebrity seemingly for merely the fact that they are available to us to observe on a mass scale, at peak times, the ratings for the T.V. show on which Jade Goody found her fame, Big Brother reached to over seven million. Following the notorious incident of alleged racial abuse committed by Jade onto another contestant, our chancellor of the exchequer and soon to be Prime Minister Gordon Brown made a public apology in concerns to the incident. This led me to ask several questions. Is Jade Goody seen as a public representative of British culture and standards? For what reason specifically do we ‘celebrate’ people who have gained fame in this manner? On what basis could we reasonably suggest that jade is evil personified? My suspicion is that this culture is an element of a grand illusion, a mere spectacle. Exploring this subject I have drawn on the writings of the situationist Guy Debord, and various publications concerning modern mythology.
Category: Stage 2
The book about the time James Frey spent in a rehab clinic found its way onto the New York Times bestseller list after Oprah Winfrey added it to her “World’s Most Powerful book club.” Starting up with concepts such as freewill and determinism and the authenticity of autobiographies I began to look at what part the self plays in writing such works. Looking at Rousseau’s Confessions amongst other things it was obvious that a shift had occurred in terms of human responsibility coinciding with the greater importance placed upon the individual through the centuries. Starting with the different approaches of Rousseau and Frey I began to contrast the concept of Freewill in terms of Addiction. Modern thought would be to class addiction as a chronic illness where both the involuntary cravings and the voluntary use (of given substance) are CAUSED. However, “The recognition that addiction is a brain disease does not mean that the addict is simply a hapless victim” Whilst also taking into account the contemporary philosophy of Jean-Paul Sartre, I looked at to what extent the addict can be held responsible for his actions. The extreme philosophy of Sartre and to an extent Frey leaves the responsibility solely on the shoulders of the individual, whereas modern thought including genetic work claims a strong link to Determinism.
Insomnia/Society of the Spectacle. The narrator suffers from insomnia, he describes this feeling as being ‘never really asleep and never really awake…everything is a copy of a copy of a copy.‘ This, Guy Debord says, is caused by a veil that has emerged between us and society, where nothing is real. We have moved from Being into Having. What we ARE is no longer important; what we HAVE is. The expanse of mass corporations has created a society controlled and driven by consumerism. People have forgotten their aims and goals and have become obsessed with material possessions. Masculinity has hit a crisis point as the dynamics of society life have changed, namely by the increasingly common absence of the father figure. These men are in search of validation as men, something which they will not find in the consumerist society. Men have become servants to large corporations and through fighting each other they are able to feel something real, and therefore are able to catch a glimpse of the reality they seek. This has caused identity to be something elusive and missing, due to the subduing effect of consumerism. Nietzsche’s Herd/Nihilists/Free Spirits analogy. Modern society has become what Nietzsche would describe as the Herd, a majority of people who are preoccupied with their own ‘game’ and the never-ending pursuit of owning better objects. The narrator undergoes a journey from Herd to Nihilist when he splits his personality, to Free Spirit when he kills Tyler in the final scene of the film.
RKCR/Y&R (territory) has placed itself as the leading strategy within advertisement and marketing. TV commercials give maximum consumer response by using techniques that have been developed over the past sixty years. But how does the advertiser compel it’s target market to buy/ support a product? By means of market research a creative team can generate ideas from on statistics based on consumer needs. A transition from scientific method to artistic creativity takes place, from idea to screen attention to detail allows a campaign to become the centre of a product launch. If a idea is successful the return can be impressive. The M&S food campaign (object) is a perfect example of the results that can be achieved when a campaign is successful. The way an individual processes the information from screen and associates this with a product is the importance of this study, how can the creative department develop a campaign that will mentally intrigue its audience? Can psychology or philosophical ideas give an insight into the thought processes behind advertisement? Kantian thought can help us understand how the advertiser connects to the consumer. Free play for Kant allows the categories of the mind to be influenced by outside concepts; Kant speaks of music and art. Just as a piece of fine art can spark the imagination, this is how in Kantian theory the advertiser reaches the consumer. The advertiser essentially uses imagination as a tool to ‘communicate’ the product to the consumer. Kant’s work influences the ideas and philosophical concepts that this project discusses concerning the mental faculties of the consumer. This project uses Hume’s work connects the consumer and the creative thinker within advertisement. Hume speaks of how ideas are copied from impressions, in short Hume argues that the human imagination, idea’s, cognitive attributes are all part of our physical being. Hume highly supports this project’s research on ’the creative idea’. This project is concerned with how the human mind perceives external influences, and also how the mind has the ability to use the imagination as a means to an end. This study has centred M&S food as its example rather than interest. What is most important is the research into human understanding and the different faculties that are involved between the consumer and a product. TV commercials have many different levels, messages, objectives and specifications, the importance is the TV COMMERCIALS ABILITY TO USE THE HUMAN MIND AS A MARKETING TOOL.
Territory: My initial study took place in Saint Walburga’s Catholic Primary School, in Saltaire, West Yorkshire. I spent time within the school and particular classrooms collating information and observing the interactions between students and teachers. Aims: I aim to consider the relationships between students and teachers within the education system. I will look at the notion of dependency within this relationship and consider whether the teacher and/or student are dependent on the other. Also key to my study is the question of freedom in education and whether either student or teacher holds the most freedom. I will look to the paradox of teaching and learning and how this need not prevent teaching or learning, provided that both teacher and student willingly risk a power relationship of mastery and dependence. Philosophers and Sources: The majority of my study uses Hegel’s lord and bondsman dialectic, as found within in his Phenomenology of Spirit. However I wish to undertake an exploration of the master/slave relation beyond the Phenomenology of Spirit through the ideas of Educational Theorist Nigel Tubbs.
Territory: The Jimi Hendrix song Voodoo Chile (Slight Return). Aims and Objective: To analyse 1960’s culture and counterculture movements in terms of their aesthetical and ethical values with reference to Nietzsche’s philosophies. I intend to demonstrate that with the aid of music and the arts people at this time began to turn away from traditional pre-war values and began to experiment with more subjective, postmodern views of the world and humanity’s relation to it. Concepts: The underlying concept of my project is: ‘Ethical redemption through the means of aesthetical values’; this is closely related to Nietzsche’s conception of art as being ‘the highest dignity of mankind’. I am also investigating the concept of ‘slave and master moralities’ as theorised by Nietzsche to analyse the shift away from pre-war traditional values (for example, Christian doctrines) towards a more individual style of ethics, as can be witnessed in hippy communes and in relation to the civil rights movements and the sexual revolution. The ‘will to power’ in relation to these concepts will be the basis of my conclusion as to what extent this era can be said to be one of the defining periods of the shift of humanity towards post-modernism, especially within western culture and society. Sources: I will reference a wide variety of sources both on the structure of 1960’s culture and on Nietzsche’s philosophy as well as on post-modern philosophy. My main texts, however, will be: • Friedrich Nietzsche, The Birth of Tragedy, • Friedrich Nietzsche, On the Genealogy of Morals, • David Henderson, ‘Scuse Me While I Kiss the Sky: The Life of Jimi Hendrix, • John Morton Blum, Years of Discord. American Politics and Society, 1961-1974.
CHANGE Photography as the creation of a new language and form of representation and documentation. The change in the relationship between individuals and their immediate world as a result of the globalisation of communications and the media. The rise of iconography and the celebrity and the duality of image versus reality which this entails. Photographic images start off their existence as a means of mediation between the external world and human beings. They are meant to aid our comprehension of the world in some way; however, there is a danger that instead of representing the reality of the world, they can obscure it. Like all images, they are encoded with a cultural significance which it is easy to overlook. Photographs, especially those featured in the media and in advertising, represent not the world itself, but merely an eidolon – an idealised, and therefore fictional image of the world. A division between reality and unreality is therefore created when, neglecting to decode these images, we project them back into society: it is at this point of reflection that we allow the fiction contained within the images to become a reality. In this project I will be looking at the implications of the ‘fiction versus reality’ dualism which photography brings about. I will begin by looking at the political and cultural uses of photography by four key public figures (Queen Victoria, Adolf Hitler, J F Kennedy and Marilyn Monroe) in order to track the evolution of photography and its integration into society. I will be looking at the works of Vilem Flusser, Roland Barthes, Jean Baudrillard and E H Gombrich to look at photography itself, and then at the works of J G Ballard, Guy Debord and Alison Jackson in order to explore the deeper, psychological implications of photography and the ‘image’ within society.
Object: My experience as a toddler of being punished for adding paint to the water pot rather than paper • Want to research into educational psychology—Piaget • Begin by looking at Philosophical concepts—The concept of the individual in Postmodern and Modern society • I will look at thinkers such as Descartes and Gilbert Ryle • How do children think and learn? • How does the change in ideas of identity affect the educational system today? Relate to the recent changes in education—coming into force in September, focusing on skills rather than a curriculum based system and Social and Emotional Aspects of Learning • Relate to Every Child Matters
The aim of this project is to define such concepts as “art” and “the avant- garde”. Having outlined the rise of Liberalism and explained its position as having influenced the beginnings of avant- garde, I will look at key avant- garde movements, namely Abstract Expressionism, Dada and the Situationists, linking society in each time period to the reasons behind each movement, as well as the concepts and issues raised by key artists and philosophers. I will explain the meaning of “the avant- garde” in each case, as well as the impact each had on it’s culture. I will then investigate modern avant- garde art, including some of the new media used. I will briefly consider the controversial concept of the death of the avant- garde, issues raised by modern artists and whether the shock factor of art has gone. I will conclude by looking at what can actually be considered “art”, as all the movements studied have had doubts and criticisms thrust upon them due to supposed lack of context, meaning or skill. Key artists and philosophers I will be looking at include Immanuel Kant, Jean- Francois Lyotard, Jackson Pollock and Robert Motherwell among others. As well as visiting art galleries and travelling exhibitions, I have been volunteering at the Hatton Art Gallery in Newcastle, which is an excellent source for information, including public opinions on various different exhibitions.
Territory: The works of Marc Chagall. Change: The progression of Chagall’s work from The Holy Family to The White Crucifixion. Philosophy: Mikhail Bakhtin’s Rabelais and His World, particularly the notion of the carnivalesque. The aim of this project will be to examine the way in which art (such as Rabelais’ writing and Chagall’s paintings) can undermine the status quo of a particular time even without an explicitly political message. I will explore the works of Chagall in terms what they represent, by means of a detailed analysis of five paintings, The Holy Family, I and the Village, The Birthday, Dedicated to My Fiancee and The White Crucifixion. I will look at them both stylistically and symbolically, and then apply them to Bakhtin’s philosophical framework. My main agenda will be to look at the duality and unity of things, as explored by both Bakhtin and Chagall as well as symbols of rebirth, renewal and immortality. I will do so by considering the parallels between what Bakhtin/Rabelais and Chagall were trying to achieve and their differing methods of doing so. My main sources will be: Rabelais and His World by Mikhail Bakhtin, biographies of Chagall, and secondary literature.
How has art changed since the era of modernity (late 19th century to 1970s)? What evidence is there for these changes in the work of artists like Antony Gormley and Damien Hirst? What is it about contemporary art that makes it ‘postmodern’? Is the postmodern era really a complete break from modernity, or just another state of it? Modern art: broke away from traditional methods and began to experiment. No longer having to paint of draw objects exactly as they appear. More emotion through art. Postmodern art: celebrates and demonstrates chaos of modern life; even more inventive; anything goes; no distinction between higher and lower art; uses features from the past (eg Grayson Perry’s vases). De Duve: nowadays the important question in art is ‘What can be considered art?’. Baudrillard: fashion is what motivates change in art; we want things to be more shocking. Lyotard: importance of profit making when deciding the ‘value’ of a piece of art; idea of ‘the sublime’ coming back into importance in contemporary art. Postmodernity just another state of modernity? From modernity to postmodernity: materials used; methods of presentation; relationship between artist and viewer; media influence; ‘anything goes’; competitive element; purpose/message; historic narratives; concern with current events.
Objectives: The main objective for this project is to look at counselling. With the main focus upon University counselling services, particularly focusing on Durham, Newcastle and Northumbria University counselling services. Looking at what the need for counselling is and how the service functions. Concepts: looking at the advances in technology, and how these advancements may affect the masses. The focus is upon the change that has occurred in the formation of identity, with advertising being entwined into peoples lives, with television, internet etc. my intention is also to look at how things could work out, focusing on a children’s novel entitled Feed, which is set far into the future when technology is integral to life, and all people are fitted with a chip in their brains which enables them to connect to the internet at all times. I will be focusing on the implications of such a society, with such integral technology. Key Terms: • Subject/object distinction • Counselling • Reality as indefinable • Existentialist autonomy • Causality • Technological evolution • Social Positivism • Transcendence • Reality and Hyper reality
Objectives + My objective for this project is to look at the role that religion plays in our society and examine its positive and negative aspects. + I am going to concentrate on the effect that Christianity in particular has on the West, especially in politics. + I will look at religion with regards to social policy, including controversial issues such as: * Abortion *Contraception *American aid to developing countries ridden by HIV. + I am going to use as a basis for my enquiry the ideas of Bertrand Russell, arguably the 20th century’s greatest philosopher and a prominent social critic who is famous for his atheism and views on religion + I aim to critically examine his arguments in the light of other disciplines including sociology, psychology and anthropology to see if his ideas are reinforced by other leading thinkers. + I am then going to apply his ideas to the contemporary world to examine if they are still valid 50 or so years on and to finally conclude whether I believe religion in the form it takes today is overall a positive or negative social force.
Territory. I firstly looked into the fashion industry and how the use of fake fur was apparent within this industry. However, this lead me on to the enquiry of animal rights within today’s society and how this view has progressed or changed throughout time. Therefore my search extended to the implications of animal rights and how these rights are philosophically perceived through time, up until the present day. Aim My aim for this project is to understand how we, through time, have got to the age where real fur is being used within the fashion industry and how this choice has been affected by past philosophical thinkers and their influence on society. I will be looking at the relationship between humans and animals. I aim to introduce ethical thoughts and philosophical ideas and implement these into a comprehensible understanding of the change in attitude towards animal rights. Philosophers and sources. I am going to use Peter Singers All animals are equal, Mills’ Utilitarianism and Animal rights and Human Obligation by Tom Regan and Peter Singer. These will be my main texts. I will also use History of Western Philosophy by Bertrand Russell.
For my project I chose the coastal area incorporating North Shields, Tynemouth , Whitley Bay and Wallsend. In each area I analysed the changes in society and industry that occurred since the industrial revolution of the late 18th and early 19th century. In my investigation many recurring narratives arose such as the effects of the industrial revolution and its decline and the rise of “Drinking Culture”. Both highlighted the evolution of the technology and the postmodern change in personal relationships and social structures. The coastal region has undergone major changes throughout history. During the 19th and early 20th century the industrial revolution heralded a boom period in the North East. Its mines and yards produced the ships and coal that powered the British empire. However the fall of the British empire ended the North East’s industrial prosperity. In my project I will look at how this has affected the people of the North East focusing on the work of Marx and Hegel who introduced the notion of evolution into history. I will also use more contemporary writers such as David Harvey to fully comprehend the changes that have occurred, such as the fragmentation of our culture and the class system within society. I will also be looking at the effects of modernity and postmodernity on the architectural makeup of the coast line.
Territory: Having watched the short surrealist film ‘Un Chien Andalou’ (1929) I began to consider how the explicit violence demonstrated in slicing a woman’s eye had affected its audience. How would the censors react to such a film today? With this in mind I began to watch a series of controversial violent films, which had been produced from the late 1970’s to present day that had caused the British Board of Film Classification to take swift censorship action. My territory therefore is the change in censorship of violent films between the years 1975 and 2006.
Aims and Objectives: In this project I will aim to show that the many incarnations of censorship over the years are entirely contradictory and do not achieve the aims the B.B.F.C. intends of them. In addition to this I aim to demonstrate that the notion of violence has been severely misunderstood and discredited through ignorant dogma and that it is in fact a necessary and active part of human consciousness. Having watched a short catalogue of films, such as the Texas Chainsaw Massacre (1976) the Evil Dead (1981) and Fight Club (1999), I looked at how they had been viewed by the B.B.F.C. and what actions had been taken. From here I looked at how things such as the invention of the video cassette recorder and the internet had created an impact on the censorship of films.
Philosophical Ideas. The main philosophical concepts that were drawn upon come from Georges Bataille, while thinkers Bandura conducted experiments to see how television violence affected children’s behaviour. Bataille argues that eroticism, violence and transgression will ultimately defeat the taboos of society and that they are the key to changing bourgeois attitudes. This will be held in contrast to Moralist thinkers such as Mary Whitehouse and Margaret Thatcher!
Overview. A basic study of the relationship between film censorship and violence. How censorship justifies its position through psychological, sociological and philosophical means. How film censorship cannot achieve its aims. How violence is an important part of the human consciousness. By utilising violence we can transgress bourgeois attitudes as indicated by Bataille, thus removing unwarranted taboo and dogma in society.
Introduction. The 20th century has arguably brought about the evolution, or rather devolution into, commodity and the spectacle. Life has become an experience not in itself, but through proxy. ‘Dead the sublime, evermore the ephemeral’ is an investigation into why the ephemeral seems more relevant than the sublime, and how a modern society reacts to such a notion. I will conduct this investigation with regards to travel, why people take on such an activity and how it has possibly changed the way we think. Instilled in travel is the quest for change, experience and rebellion, hence inherent in the concept of travel are other movements searching for the same ends. Punk is one of these movements, which I shall encounter in this project. Aims. In this project I aim to evoke the change in Avant-garde movements over the latter half of the 20th century. Focusing on the work of Ballard and Debord I will suggest why such Avant-garde movements arose and what they stood for, hence ultimately what they aimed to achieve through the movement. I will approach travel as a possible Avant-garde movement itself, in the dying age of rebellion, I will convey the issues travel raises when considered as a movement itself. I will ask questions such as will travel, like punk and other radical movements, be a movement itself; will it achieve its aims and will it ultimately become what it stands to reject? Concepts. I will be focusing on two philosophical thinkers, Guy Debord and J.G Ballard. They will provide my argument from three similar, yet different and individual perspectives. The concepts these thinkers evoke are the “Society of the Spectacle”, and the ‘Death of Affect’. I will investigate their ideas and explore whether they evoke meaning in relation to why we travel, the effect it has on us and other people.
My territory: Domestic Violence. My Methods And Sources: Women’s Aid, The Women’s Shelter, Political Bills and Laws, Interviews, Questionnaires, Books, Magazines, Pamphlets. The Ideas: Husserl and Hegel’s influence on Sartre’s construction on his theories of love and viewing the other as an attractive object. The battle to one’s freedom from being viewed as an object. Krishnamurti’s idea of the importance of becoming a free individual to transcend an essentially violent society. My Philosophers: The Existentialists, Husserl, Sartre, Krishnamurti.
I will be using the St. James’ Park football stadium in Newcastle as the territory for my project. What is postmodernism? – Crucial to my work on St. James’ Park will be an understanding of the postmodern condition and its relation to modernity. In my project I will look mainly at the work of David Harvey and Jean-Francois Lyotard on the subject of postmodernism. Is St. James’ Park postmodern? – St. James’ Park is a mix of old and new in design and construction. It stands towering over the city of Newcastle as a symbol of local identity. It is also home to numerous shops and corporate ventures catering for many tastes. I will examine to what extent the stadium could be considered a postmodern building, examining the idea of postmodern architecture. How has the rise in techno-science and increased capitalist penetration affected St. James’ Park? – Identified by Lyotard as key features of postmodernity, techno-science and capitalism are driven by the quest for development through efficiency. I will investigate what effect this has on St. James’ Park as a stadium and as a stage for football in a postmodern age. Key Sources: The Condition of Postmodernity by David Harvey; The Postmodern Condition by Jean-Francois Lyotard; The Inhuman by Jean-Francois Lyotard
It is only a recent occurrence that people have realised the importance of the environment and the damage we are doing to it. This has caused a wider response to nature conservation than ever before, with more people getting involved and more things being done to protect the environment and the natural world. Attitudes have changed. How then, do these attitudes differ to previous philosophical attitudes of Western philosophy? My project starts with an introduction as to why I chose the natural world and nature conservation, it being a great interest and love for me. It continues with a look at the history of philosophical attitudes towards the natural world such as Newton believing man was very much an observer and other common beliefs that man was separate to nature. This will show to what extent these philosophies provided an attitude towards nature which was one of almost indifference as far as conservation was concerned. Finally my project moves to the contemporary where it will explore the work of Edward O. Wilson, The Future of Life to see how far attitudes have changed. For support with this discussion my project includes the thoughts and views of other contemporary philosophers such as Holmes Rolston III and current environmental issues from sources such as the news.