Tag: commercialisation

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2013 Abstracts Stage 3

The Philosophy of the Commercialisation of Football and the effect this has on the supporter

Thinkers:
Adorno- The notion of ‘Mass Culture’ and ‘Culture Industry’, authentic industries dissolving

Taylor- The concept of identity, commercialisation lowering club affiliation, atomism

Hegel- The consciousness of the individual, and our need to act according to the ‘good’

Marx- The exploitation of the working class within a capitalist society, the revolution of the working class

Key Concepts:
 A study into whether football in the professional era, has taken advantage and alienated the supporters
The passive nature of football supporters “There’s a mentality among supporters. They expect to be treated badly and accept it”
Why in times of recession would people spend hard earned money when it was in such short supply? Abiding to the consumer mentality that the corporate control has created

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2006 Abstracts Stage 2

The Commodification of Football

AIM – To examine the changes in English football in recent decades, which have led to increasing levels of commodification. I intend to discover the reasons increased commodification has occurred, at the impact of increased commodification on both big clubs and small clubs and I intend to see how genuine football supporters have been affected. TERRITORY – My territory is the English Football League – I will look at how several English league clubs have been affected by the changes, focusing on two clubs who have been affected very differently, Burnley F.C. and Chelsea F.C. CHANGE – English Football’s Rapid transformation from being a sport to being a profit-making business, which began in the 1960s, accelerated in the 80s and still continues today. SOURCES – I focused mainly on the theories of the Situationist International, in particular Guy Debord’s Society of the Spectacle. I also looked at Karl Marx’s Capital. and other texts from the Situationists and Marx. I also used several texts that examined changes in English football, in particular Anthony King’s The End of The Terraces, which charts the transformation in English football in the last two decades in favour of big city clubs.

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2005 Abstracts Stage 3

Commercialism in the Music Industry

Objectives • I want to look at how much of yourself you have to sacrifice in order to become what you want to be: how much you have to sacrifice your talents for the record company, the fans and even the other band members. • I want to explore how far commercialism has embedded itself in the music industry. • Is it possible to create and release music with any real amount of integrity? • What does it mean to ‘sell-out’? • How can a band keep ‘it’ about ‘the music’? • What does ‘the music’ entail? How Done • I will look at and compare the record contracts of a major label and an indie label. • I will look at Marx’s views on commercialism and capitalism and how they affect culture. • I will assess how much control bands have over their music and what they could do to keep it about ‘the music’ so that they do not ‘sell-out’. What Achieved • By doing this I will have more of an understanding of what kind of balance there needs to be with the band and the record company in order for the music to be heard by enough people without it loosing its integrity.