Newcastle Educators 2023 – 2024 Programme

Join us for this interactive session and by the end of this session participants will:

• Have a basic understanding of design thinking and its potential in the classroom,
• Have an idea how you might apply an aspect of design thinking in your own classroom,
• Be invited to join our community of practice of educators interested using design thinking in the classroom.

The session will be delivered by Yulia Dzenkovska and Lucy Hatt from Newcastle University Business School.

---

Yulia Dzenkovska is a Lecturer in Marketing (NUBS) specialising in services marketing and service innovation. Her interest in design thinking dates from her time here as a PhD student when she took part in a careers service design thinking event (EIT Health Innovation Competition) and won first prize!  Since then, she has developed her interest in this approach and incorporated it into her module “New Product and Service Development” with great success.  She is also the Employability Lead for her Subject Group.

Lucy Hatt is a Senior Lecturer in Leadership Development and Entrepreneurship (NUBS), with a particular interest in the value of the threshold concept approach for entrepreneurship, enterprise and employability educators.  She is the DPD for the MBA and leads modules on Innovation, Change and Enterprise which incorporate Design Thinking approaches.